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【SocialDog】Essential tools for Twitter marketing

Unfollow People on Twitter to Boost Your Small Business Success

Twitter MarketingPosted on:2022/8/29 Update date :2022/8/29

Do you have a lot of Twitter followers who aren’t adding value to your small business? You can unfollow those users and focus on those who help your business achieve its goals. Read on to learn more about why it’s crucial to unfollow people on Twitter and how to do it using different tools.


Why is it Good to Unfollow People on Twitter?

Twitter is one of the best social media platforms to promote your small business. The more followers you have, the higher the chances your business gets more exposure. Similarly, following others can also improve your business.
However, this is not always the case. You may be following people who are not helping you reach your business goals. In this case, it can help to unfollow them.
Whether you don’t find them valuable to your business or you simply don’t like seeing their posts, there are many good reasons to unfollow people on Twitter.

It Declutters Your Twitter Timeline

Twitter can get overwhelming if you let it. One of the major reasons to unfollow Twitter followers is to help declutter your Twitter timeline. By default, Twitter shows you tweets from everyone you follow in a long stream. The more accounts you follow, the more your Twitter timeline becomes disorganized and cluttered. And as your goal is promoting your business on Twitter, there’s not much point in following accounts that don’t help achieve your objectives.
These accounts make you waste time browsing your Twitter timeline. You might miss valuable tweets as they get hidden among so many unnecessary tweets.
It also helps to unfollow inactive Twitter followers, since they clutter your timeline and offer no benefit to your business. You can identify inactive accounts using a twitter unfollow tool. It’s easy to unfollow them and makes your timeline more organized.

It Improves Your Twitter Follower Ratio

One metric to measure your Twitter marketing success is the number of followers you have and those you follow. It’s important to have a positive ratio since it shows your success in your marketing.
A positive ratio is when you attain more active followers than those you follow. A good ratio shows that more people are interested in your business. The more followers you have, the more your brand is shared. This increases the chance of your business going viral and getting more visibility online. You can expect your sales and profits to increase with improved brand awareness.
It’s important to balance the number of Twitter accounts you follow with those that follow you. Maintaining a positive Twitter follower ratio is crucial to making a good first impression on Twitter.
You ideally want to have more followers than accounts you follow, but a 1.0 ratio depicts a good balance between your followers and those you follow. A good place to start is to unfollow Twitter accounts who don’t follow you, since they don’t create the engagement necessary for your business.

You Can Remove Unwanted Twitter Accounts

Removing unwanted Twitter accounts makes it easier to manage your Twitter account. You don’t want your account to be cluttered with unnecessary retweets. Unwanted Twitter accounts harm your Twitter follower ratio without offering any benefit.

How to See Who Unfollowed You on Twitter

With the critical role your Twitter followers play, it’s always good to find out those who unfollow you. Even losing one follower can negatively affect your Twitter standing. There are several third-party apps to see who unfollowed you on Twitter, which we’ll get to below.
You can also use Twitter unfollow bots, but still you should be careful when sharing your account details.
If you followed somebody back, you can find out who unfollowed you on Twitter safely on your Twitter profile. Open your profile and click on the Following tab. There will be a “Follows you” tag beside their name. If they’ve unfollowed you, there won’t be a tag.

The Top Unfollow Tools for Twitter

Managing your small business on Twitter can be a daunting and time-consuming task – especially if you interact with thousands of accounts daily. Twitter management tools are designed to help this process. Here are some of the top unfollow tools for Twitter you can use.


The top Twitter tool to unfollow users,SocialDog has excellent features that make it easy and efficient even for novices. It is rich in functions to help achieve your small business Twitter marketing goals.
Some great functions include flexible follower display, advanced follower management, follower acquisition analytics, and many others. SocialDog comes in handy when you want to unfollow Twitter users because of its follow management features.
The tool lets you identify and unfollow inactive Twitter users as well as those not following you back. The tool also does the hard work for you, such as favoriting tweets to attract new followers.


Circleboom lets you create lists and declutter your Twitter from top to bottom. It helps you find all the inactive accounts that haven’t tweeted in the past 30 days.
To unfollow using Circleboom, log in to the app by authenticating your Twitter account. Move to the circle located on the menu on the left side and choose “Not following back.” This allows you to unfollow the users who don’t follow back to help create a good twitter ratio. You can also select inactive, fake, or overactive accounts, depending on the ones you want to unfollow.


Tweepi is an easy-to-use tool with features that make Twitter management easy. It helps remove unwanted avatars or “egg profiles” to allow you to attain more followers.
Tweepi applies specific metrics to allow you to decide who to follow and unfollow. Some metrics the tool uses include replies, retweets, tweets, followers, links in tweets, and link and follower ratio. It makes it easy for you to connect with specific users with the same interests and enjoy beneficial engagements.
Once you log in, Tweepi shows you all the Twitter users who do not follow you. This allows you to quickly unfollow them with a single click.


This is another great tool you can use to unfollow inactive twitter users. The tool also has features to help you manage all other major social platforms. It offers a visual interface that allows you to manage, track, and boost your social presence.
Its “Audience” page is where you can unfollow users. You also find inactive users who haven’t posted for a certain period of time.


iUnfollow is a simple tool specifically designed to help decide on the twitter users to unfollow. The tool doesn’t have other features such as content curation, post scheduler, or follower management features, making it easy to use. The tool has a whitelist that ensures you don’t unfollow a user by mistake.

How to Safely and Effectively Unfollow People on Twitter

When unfollowing people on Twitter, you need to do it safely. This helps protect your data from getting into the wrong hands. Using a reputable Twitter unfollow app ensures safety and effectiveness.

The Risks of Using a Twitter Unfollow Bot

Using a Twitter unfollow bot poses some risks. One of the risks is that your account can be suspended for using the bot. This is the case because Twitter has rules and limits against automations in following and unfollowing accounts.

The Risks of Using a Chrome Extension to Unfollow on Twitter

You may come across an unfollow twitter chrome extension that lets you perform a mass unfollow on Twitter for free. These extensions pose security risks and your information is not protected. Furthermore, publishers of these unfollow Twitter extensions are not liable if something goes wrong.

Use a Trusted Twitter Tool to Unfollow on Twitter

To find out who unfollowed you on twitter safely, it is advisable to use a trusted tool like SocialDog. A trusted tool ensures you can unfollow users on Twitter safely. Your payment details are also fully secured, so you can have peace of mind when using the tool.

Summary of How to Unfollow Twitter Accounts

It is beneficial to unfollow Twitter accounts that don’t add value to your business goals. You not only save time managing your Twitter account, it’s a great way to ensure that you have a good follower ratio. There are several tools to unfollow Twitter accounts, but using a trusted tool like SocialDog is the safest and most efficient way.

All-in-one tool for Twitter marketing


SocialDog has contributed to growing the followers of accounts of both companies and individuals. A range of features are provided to help you efficiently increase followers.

Written by


SocialDog Editorial Department

SocialDog is an all-in-one Twitter marketing tool. With over 700,000 accounts, it has the most users of any social media marketing tool in Japan*.
SocialDog publishes useful information based on their knowledge and experience gained through creating a Twitter marketing tool.
* Based on a study by Japan Marketing Research Organization, Inc. undertaken in February 2021.

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