Do you want to perform hashtag analytics but unsure how to do it? Read on to learn how to do it manually or using paid and free hashtag analytics tools.

What are Twitter Hashtag Analytics?

Twitter hashtags are crucial to your campaign strategy. Hashtags help you categorize content, stay up-to-date on trending topics, and participate in relevant conversations. They help amplify your tweets and boost your brand presence in relevant conversations. Using the correct hashtags is the best way to improve your content reach.
Free Twitter hashtag analytics help you identify the most popular hashtags people are using and how your hashtags are performing. Based on free Twitter hashtag research, you can boost user engagement and interactions, leading to increased reach, exposure, and awareness.
Free hashtag tracking shows the trending topics among users, monitors user activities, and gives updates on what people share and explore. You will know which hashtags your target audience is using and those that generate the most interactions.

What Do Free Twitter Hashtag Analytics Tell You?

Twitter hashtags are a valuable digital funnel for engagements and conversations. With the right hashtag strategy, free Twitter hashtag analytics tools can help create a marketing approach to suit your target audience’s interests.
Free Twitter hashtag tracking tools keep you updated on whenever you’re mentioned online, your marketing campaign, and your brand. The free Twitter Analytics offers insights into your hashtags’ online performance.
Free Twitter hashtag research is also important to your success. The process allows you to identify influencers engaging with your content. Collaborating with influencers will enable you to target their followers and reach potential customers.
Hashtag analytics provides Twitter data of your competitors, which helps you understand their Twitter activities. This allows you to use the same strategies or create more improved strategies in your Twitter campaigns.
The analytics give valuable insights into your audience by allowing you to determine content resonating with your target demographics. This helps you tailor your content based on the demographics to maximize engagements.

Twitter Has 2 Methods for Free Hashtag Analytics

Performing free hashtag analytics is necessary to improve your Twitter marketing strategy and attain your goals. It also allows you to determine the most popular hashtags you can use to boost your Twitter engagement. And there are different ways you can go about this.

Manually Track Hashtags on Twitter’s Website

One way is to manually track Hashtags on Twitter’s mobile or desktop app to measure the number of interactions. Manually tracking hashtags on Twitter allows you to get real-time insights into the trending topics and what your targets are talking about. You can see the trending topics and hashtags on the “Explore Tab” on your account.
As you browse the trending hashtags, you will find the number of tweets currently using a certain hashtag. This gives you more insight into the hashtag’s popularity and allows you to add your voice to the conversation.
Twitter shows all the top results, tweets, and accounts matching your search. If you check at the top tweets using the hashtag, you get insights into its engagement levels, people using and interacting with the hashtag. Depending on its popularity, you can use it in your Twitter campaign to boost your engagement.

Track Hashtags in TweetDeck

If you are a heavy-duty Twitter user, TweetDeck can help track several hashtags, conversations, and keywords simultaneously. The tool features quick engagement options, a simple interface, and is connected to your account. It also features the option to add many accounts.
TweetDeck offers a cleaner way to view live conversations than you can see in the Twitter app. You can use it to track all the branded campaigns you are running for a client or yourself. You can also use the tool to schedule your Twitter hashtag campaigns.

The Best Free Twitter Hashtag Analytics Tools

Twitter hashtag analytics tools let you discover relevant and popular hashtags. The tools show you the popularity of certain hashtags. Most of these tools aren’t entirely free, but they offer a free trial. However, you will find some free Twitter hashtag analytics tools which can assist you depending on your specific needs.

Social Searcher

Social Searcher is a free Twitter hashtag analytics tool that offers thorough Twitter hashtag analytics data. The tool allows you to look for posted content on Twitter, save your searches, and create email alerts. It makes it easy for you to explore top hashtags so that you can adopt them in your strategy to improve your reach.
Social Searcher has social media monitoring features specifically for Twitter hashtag monitoring. The tool’s powerful analytics feature offers insights into your target audience’s behavioral triggers.
It has a unique sentiment analysis that makes you understand your targets’ positive and negative feelings about the brand you post on Twitter. This allows you to work on the negative feedback and react proactively to minimize the overall viral effect.
Social Searcher allows you to explore Twitter mentions which lets you identify what people are saying about your brand, service, product, or hashtag on Twitter.

TrackMyHashtag

You can use TrackMyHashtag to track and analyze Twitter hashtags, profiles, or keywords. The tool collects historical and real-time hashtag data. It allows you to find the top influencers relevant to your brand based on reach, engagement, and followers.
TrackMyHashtag features an artificial intelligence-based self-learning tool that assists in hashtag tracking. It enables you to analyze hashtags by monitoring your competitor’s primary hashtags and marketing strategies.
With the tool, you can track all hashtags by measuring impressions, reach, and engagement of the required hashtags. You can also use it to analyze the weekly hashtag pattern, retweets, and much more.
The hashtag tracker provides information derived from raw Twitter data to help you perform research, create a marketing strategy, and forecast future events. You receive a list of all tweets relating to your hashtags, keywords, mentions, and much more.

All-Hashtag

All-Hashtag is a free Twitter hashtag generator created in 2015. The tool helps in creating hashtags and measuring their performance online. It helps in generating, creating, and analyzing hashtags for your posts.
The tool features four inbuilt tools, i.e., the Hashtag generator, Analytics, and Creator, to assist you in selecting or creating the most effective hashtag for your Twitter campaign and evaluate its performance. You can also use the tool to get the most trending hashtags quickly.
All-Hashtag helps analyze the popularity of your hashtag. It shows the score of your hashtag for each topic and compares them with the most popular hashtags. The tool also indicates your hashtag ranking based on all the available hashtags. With the data provided, you can grow your hashtag and target it or use it in marketing to boost your reach.

TweetBinder

TweetBinder gives you an overview of your hashtag performance. The tool allows you to analyze your Twitter hashtag, find out who engages in the conversation, and share the links. It offers clear and easy to understand visualizations, making it a great option if you are a novice in Twitter analytics.
The tool offers you real-time and historical data on Twitter. This makes it easy for you to research people interacting with the hashtags to find out their reach and influence. It groups all the similar conversations and lets you filter the results to gain insights into the current situation.
Tweet Binder also allows you to curate and give real value to your content. The tool offers information such as the hashtag with the greatest reach and the top hashtags you can leverage in your strategy.

What Extra Insights Do Paid Twitter Hashtag Analytics Offer?

Paid Twitter hashtag analytics tools offer more insights than free tools. They have more features that help you do a more thorough analysis of your hashtags. The paid tools can assist you in measuring the effect and success of your Twitter efforts.
These tools can help you analyze your competitors’ Twitter marketing moves and provide you with great insights into their strategies. This helps you copy them or use better techniques to boost engagement and have a competitive edge.
Analyzing competitors allows you to set reasonable engagement targets. Paid Twitter hashtag analytics can help you to identify the time frame when people are online and have high chances to engage.

3 Twitter Management Tools With Hashtag Analytics

Hashtags offer the most effective way to track the impact of your Twitter marketing campaign. If you are running a Twitter campaign, you need the best hashtag tracking tools to measure the engagement and reach of your campaign.
It would help if you had hashtag tracking tools that offer a report you can share with your clients when working for them. You need to use the most effective hashtag tracking tools to get the best results. Whether you’re an influencer, agency, brand, or even for your personal Twitter account, these tools can help elevate your Twitter game.
The tools help track hashtags accurately. With the right tool, you can find the hashtags people use and gauge their performance. The data provided enables you to create a marketing strategy around what your target audience is most interested in.

SocialDog

SocialDog is a comprehensive Twitter tool that can help improve your engagement and mentions. It has a hashtag analysis feature that makes it easy to look for the most effective hashtags to use in your campaign.
With SocialDog, you will get real-time data on tweets with your hashtag, tweets without your hashtags, and the hashtags used by other people.
You also get your average Twitter engagement with and without your hashtags. This helps you understand if your hashtags are helping improve your engagement levels or not.
The data offered by SocialDog allows you to identify hashtags you can use more and the ones to avoid depending on their popularity and the level of engagement they bring.
SocialDog has 4 plans to choose from:
The Lite free plan
Lite+: $9/monthly,
Pro: $49/monthly, or
Business: $99/monthly.
Signing up for the 7-day free trial gives you complete access to all the features of the paid plans.

BrandMentions

BrandMentions is a hashtag tracking tool that accurately monitors Twitter in real-time. BrandMentions provides historical hashtag data for more than one year. The tool provides an in-depth report on the number of posts, reach, and impressions for each hashtag.
It lets you get the conversation tone by using sentiment analysis that lets you know how your audience relates to your brand or posts. With the tool, you get real-time notifications when there is a new post regarding the monitored hashtag.
BrandMentions also showcases your competitor’s Twitter marketing strategies. It also allows you to spy on your competitors, find the hashtags they follow, and use them regularly. With this information, you can use the same hashtags to help you remain competitive or improve on them to attain a competitive edge.
You can use the tool to determine if your hashtag gained popularity and impacted your Twitter campaign. BrandMentions also helps discover the top hashtags you can use to be seen as an authority in your industry.
BrandMentions has three pricing plans.
Enterprise/agency $499/month
Company $299/month
Growing business $129/month
You can also use the 7-day free trial for all the plans.

Circleboom

Circleboom helps keep track of Twitter hashtags and reach your target audience. The tool lets you search by keywords or hashtags to get people who have tweeted about your hashtag. It also enables you to track hashtags by analyzing the ones used by people on their profiles, names, tweets, and bios.
With Circleboom, you can identify trending hashtags and use them to boost your engagement levels. When you combine the trending hashtags feature with schedule your tweet and the best time to tweet features provided by the tool, your engagement and impressions will improve.
Circleboom offers a free plan and 3 paid plans.
Pro $17.99/month,
Multi $54/month
Enterprise plan (contact company for pricing)

Conclusion: Track Your Hashtags With a Robust Twitter Management Tool

Tracking your hashtags provides real-time data on how they are performing. The process allows you to understand the hashtags that positively impact your campaign and those with less impact so that you can change or improve them. Hashtag analytics can also tell you which hashtags your competitors are using. It’s then up to you to decide whether to match them or use different hashtags to remain competitive.
You can manually track your hashtags on your Twitter mobile or desktop app or use hashtag analytics tools. Among the many tools, SocialDog stands out as the most robust all-in-one tool, with rich features that make it easy to track your hashtags.
SocialDog provides daily data on your dashboard on the performance of your hashtags. You will know the tweets with your hashtags, the hashtags used, and the engagement level you get with and without them. And best of all, you can see the engagement each of your hashtags garnered.
Sign up for a 7-day free trial to see how SocialDog’s all-in-one Twitter tool can benefit your business.