Do you want to track and analyze your Twitter hashtags but don’t know how? No need to worry. There are several tools you can use. Read on to learn more.

Why You Should Be Tracking Hashtags

Twitter hashtag analytics are critical to your Twitter campaign success. When used properly, they help you tap into a wider audience and boost your Twitter presence. They also help measure your brand reach and engagement. The process lets you know which people have seen your content and shared, liked, and engaged with your campaign.
Tracking people who engage with your hashtags helps identify your audience. It allows you to build a profile of your audience and fine-tune your content to meet their needs. With the best hashtag tracking tools, you can get actual data that helps inform your Twitter campaign strategy.
Twitter hashtag analytics help in content and competitor research. They allow you to benchmark against your competitors’ hashtags. This enables you to identify how your Twitter campaign may perform, get insights on what you are doing better, and what improvements to make. They also help you know the kind of content your targets engage with most.
Your goal in Twitter campaigns should be to create a positive sentiment around your business. Tracking hashtag analytics helps you to understand how people feel about a particular topic or post. You will know whether the content on a certain hashtag is well received or not. This helps you to create more effective campaigns.
Using a Twitter hashtag tracking and analytics tool, you get data on existing conversations and people posting on the topic of interest. This also helps connect with the conversation and people with similar interests.

How to Manually Track Hashtags on Twitter

A good hashtag helps you to increase your social media presence. Tracking Twitter hashtags can be challenging because of their many mentions and spread across different countries. However, here is how to manually track hashtags on Twitter.

Track Hashtags on the Twitter Website

You can manually track hashtags on the Twitter website to determine their performance. The process helps you measure the number of interactions the hashtags attract.
You also get great insights into the trending topics and understand what your targets are discussing. You can see the trending hashtags and topics on the “Explore Tab” on your Twitter account.
When browsing the trending hashtags, you find tweets using a particular hashtag. This allows you to understand the hashtag’s popularity and lets you engage in the conversation.
Twitter will show all the top tweets, search results, and accounts matching your search. If you check the top tweets with a specific hashtag, you will get insights into its engagement levels and the people using it. Depending on the popularity of the hashtag, you can use it to boost your engagement.

Track Hashtags in a TweetDeck Stream

Tweetdeck is a simple, free platform owned by Twitter. You can use it to simultaneously track several hashtags, conversations, and keywords for free. The platform creates long term streams updated each time you login into your account.
It has quick engagement options and a simple interface allowing you to engage in live conversations. The platform lets you add multiple accounts and view their streams simultaneously on a single page.
You can use TweetDeck to track branded campaigns for yourself and your clients. You can also use it to schedule your Twitter hashtag campaigns. It also has an alert feature that notifies you about new tweets.

What Hashtag Tracking Tools Can Tell You?

Hashtags help you create a successful Twitter marketing campaign. They help boost your brand recognition and label your content. Using Twitter hashtags for your campaign allows your target audience to find your content when searching for it. You should use the right hashtags and track their performance to get the best results. Using hashtag tracking tools helps you determine the following:

How Popular the Hashtag Is

Hashtag tracking tools allow you to determine the popularity and relevance of your hashtags. They show the hashtag popularity over time depending on the number of times the hashtags are searched. This helps you avoid spamming your audience with irrelevant hashtags. They also help you choose the most popular hashtags to increase the visibility and reach of your content.

Types of Engagement

Audience insights help you find the right topical content and personalize your content to resonate with your targets. You should encourage conversations and engage more with your audience to get the desired results.
Hashtag tracking tools let you identify the people engaging with your content and hashtags. The tools help you identify the number of people who mention your hashtag, where it appears, and the engagement it brings.
This helps you find the target audience, identify topics that attract more engagement, and get an idea of how your audience perceives your brand.

Engagement Rates

Engagement rates are a key metric of Twitter hashtag analytics. Hashtag tracking tools help you determine if your audience finds your hashtags and content relatable and relevant. The tools have features that show the hashtags attracting more likes, comments, and shared by your audience.

Who’s Using the Hashtag

Hashtag tracking tools also give an overview of who is using your hashtags. They assist you in identifying the best performing hashtags in terms of popularity and engagements, allowing you to plan your campaign more effectively.

The Best Free Hashtag Tracking and Analytics Tools

If you’re looking not to spend anything, your Twitter marketing strategy can still benefit by using the right free hashtag tracking and analytics tools. The best free hashtag tools allow you to determine your hashtags’ performance and make more informed decisions.

TrackMyHashtag

TrackMyHashtag is an easy to use tool that provides you with statistics showing the performance of your chosen hashtags. It measures the impressions, reach, and your Twitter hashtag campaign engagement level.
The tool features an AI-driven analytical platform that measures the reach of your Twitter Hashtag campaign. It allows you to analyze your competitors’ activities and track their main hashtags. This helps you plan your campaign more strategically.
TrackMyHashtag provides an analytical report showing the trending and popular hashtags related to your business. This helps you find the right hashtags to boost the SEO authority of your Tweets.

Talkwalker

Talkwalker shows how your hashtags are performing with several metrics such as engagement, mentions, reach, Twitter hashtag count, and others. It also allows you to identify the sentiment towards a certain hashtag and makes it easy to fine-tune the campaign to appeal to your targets.
The tool also allows you to benchmark the performance of your hashtag against your competition and determine the posts bringing them high level engagement. It also helps you to identify your top Twitter influencers and measure engagement in real time.

Social Searcher

Social Searcher provides in-depth Twitter hashtag analytics data. The tool allows you to explore top hashtags engaging your potential audience. This lets you start using them in your Twitter marketing to boost your reach.
The tool provides reports showing the performance of your hashtags in terms of mentions, performance, and engagement. It has a sentiment analysis feature that lets you get insights into how your audience feels about your hashtags and make the required improvements to reduce negative feedback.

Socialert

Socialert provides metrics related to hashtag performance, such as tweet count, reach, users, related hashtags, and hashtag impressions. The tool also shows all the replies done with the hashtag in a visual graph.
The tool also helps with sentiment analysis, which enables you to determine if your audience has a positive, negative, or neutral sentiment on a specific hashtag you are promoting. Social Searcher lets you explore Twitter mentions. This makes it easy to identify what people are talking about in your hashtags.
Socialert report gives you a comparison of your Twitter hashtag impression vs. reach. A good ratio shows that your hashtag is popular. The tool also allows you to analyze your competitors’ hashtags and determines the ones working well for them. This enables you to use them for your Twitter campaign too.

TweetBinder

TweetBinder allows you to analyze and track hashtags in real time. The tool provides you with historical data to find all the statistics of your Twitter hashtag campaign.
With TweetBinder, you identify users interacting with your hashtags and the shared links. The tool provides data on the most popular reach hashtags, promotion hashtags, and others.

The Best Twitter Hashtag Tracking and Analytics Tools

Naturally, the free options have their limitations, so you may want to consider using the best Twitter hashtag tracking tools listed below. Paid tools offer extra features, giving you more comprehensive reports on the performance of your hashtags and their impact on your Twitter campaign.

SocialDog

SocialDog is the top Twitter hashtag tracking and analytics tool to use for your campaign. With it you can improve your Twitter hashtag mentions, engagement, and interactions. SocialDog has a hashtag analysis feature that allows you to identify the best hashtags you can use for your campaign.
It provides a comprehensive report containing real time data on hashtags used by your target audience and all the tweets featuring your hashtag. SocialDog offers your hashtag engagement rates. This lets you know the performance of your specific hashtags.
With SocialDog, you will know the hashtags to use more in your campaign and the ones to stop using depending on the engagement level and the number of people using them. You can also use the tool to schedule tweets to post at a specific time, automatically find and display tweets mentioning your name, create tweet contests and gather participants’ data. SocialDog also helps you monitor your account changes at glance with Tweet and follower acquisition analytics.
SocialDog provides graphs featuring day to day reports on the performance of your account. You can check new followers and also those who have unfollowed you. In addition, the tools lets you understand your followers by analyzing their demographics, names and their locations. It also gives you historical data to analyze your follower retention rates.
You can choose one of SocialDog’s four plans for your Twitter analytics. They include:
Lite:free
Lite+: $9/month
Pro: $49/month
Business: $99/month
You can also sign up for the 7-day free trial with all the Twitter analytics features available on the paid plans.

BrandMentions

BrandMentions helps you to monitor Twitter hashtags in real time. It gives you historical data showing your hashtag performance in the last year. It offers a detailed report of each of your hashtag’s impressions, reach, and mentions.
The tool’s sentiment analysis feature shows how your audience views your hashtags and posts. It lets you know if your post or brand is viewed positively or negatively by your audience.
BrandMentions gives you instant notifications when there is a post on your monitored hashtag. You can also use the tool to spy hashtags used regularly and followed by your competitors. This allows you to determine the hashtags you should use to remain competitive.
The tool shows the most popular hashtags and their impact on your campaign. However, you should note that it is one of the most expensive tools. You can opt for one of 3 pricing plans.
Enterprise/agency: $499/month
Company: $299/month
Growing business: $129/month
BrandMentions also has a 7-day free trial that gives you access to all paid plans’ features.

Circleboom

Circleboom is another great Twitter hashtag analytic tool that allows you to identify people using your hashtag. You can use the tool to analyze hashtags used by your audience on their names, profiles, bios, and tweets.
With the tool, you can track trending hashtags and use them to increase your engagement and impression rates.
Circleboom has free, and three paid plans.
Pro: $17.99/month
Multi: $54/month
Enterprise: Contact company for pricing

Conclusion: Use an All-in-One Twitter Management Tool for Hashtag Analytics

Tracking your Twitter hashtags is critical to determine their performance. The process enables you to identify hashtags that positively impact your campaign and those that don’t. Besides, you also know the hashtags your competitors use and if they are working for them. This allows you to use them so that your brand can compete effectively.
You should use an all-in-one Twitter management tool to get the best in your hashtags analytics. You should use a tool with all the hashtag analytics features that offer comprehensive reports on your hashtag performance.
SocialDog has all the features you need to track your hashtag performance. The tools offer daily data showing tweets with your hashtags, the hashtags used, and the number of people engaging with them. The engagement rates allow you to know the hashtags to use more and the ones to stop using in your Twitter campaign.
SocialDog lets you track your followers. The graphs provided show you if your followers are increasing or reducing. It also allows you to create tweets and schedule to post them at a given time. You can use the tool to streamline all your account operations and improve your engagement.
SocialDog is safe and uses Twitter’s official “OAuth” authentication, so you can use it without registering a password.
Sign up for the 7-day free trial to enjoy the hashtag analytic features of the paid plans.