Twitter can be an influential platform to grow your business, build credibility, engage with new prospects, and drive sales. And Twitter is not just about connecting with consumers, it also can be very effective for reaching out to B2B content marketers, as 82% of them use Twitter to reach their target audience.
But unless you make your presence count, you won’t make any headway. That’s why you need the proper hashtag knowledge to reach users, as they group topics and trends in a way that’s easy to find.
Use Twitter Hashtag Analytics tools to maximize hashtag power. They help ensure you’re targeting the right people and giving your content the most chances of being seen.
Read on to discover the best Twitter Hashtag Analytics tools to kickstart your campaign. You’ll also get an idea of how free and paid tools differ and the benefits and drawbacks of free analytics tools.

What are Free Twitter Hashtag Analytics Tools?

A Twitter Hashtag Analytics tool is like a magnifying glass, helping brands zoom in for a closer look at the conversations brewing on Twitter about their hashtags. It allows brands to gain insight into hashtag usage and determine what action to take next. Keeping tabs on hashtag stats helps brand foster organic social conversations, generate user-centric content, and build a real community.
Free Twitter Hashtag Analytics tools can notify you when your brand or marketing campaign is trending online. Regular hashtag tracking can lead to new business opportunities by connecting you with industry leaders. Plus, if you combine all of this with scheduling your tweets at peak times, you’ll get higher impressions and engagement.

The Differences Between Paid and Free Tools
Twitter Hashtag Analytics can provide a range of tools and solutions, depending on your needs. Small businesses or start-ups may prefer to use free tools over paid ones. Choosing between free and paid tools can be tricky. Here’s what you need to know.
When it comes to free software, there is often less accountability for any issues that may arise and no one to turn to for support. However, paid tools typically offer better customer service as well as bug fixes and upgrades.
Paid tools offer features such as two-factor authentication, data encryption, and access control to keep your data secure, whereas free tools usually don’t.
A free analytics tool is fine if you’re looking for a basic understanding of data analytics. But, if your goal is to become the leader in your industry, then paid analytics tools are a better way to go.
Although you can take action with a free analytics tool, investing in paid analytics tools offers more features and integration capabilities that will drive business value.
You may only get a sample or limited statistics with some free tools. A lot can be done with this data, but if you want more value, you’ll need original and live (clickstream) data that is usually only available with paid tools.

The Advantages of Using Free Analytics Tools

Free analytics tools can be a fantastic choice for many business needs. But some advantages and disadvantages come with free tools.
Cost: They are absolutely free to use, so you can download, explore, and use them as you like. As a result, you can easily test out a variety of free tools for free.
User Friendly: Free analytics tools aim to be user-friendly, even for those who have little or no technical knowledge. They are intuitive, easy to use, and have a wide range of features that make them convenient.
Quickly analyze stats: Users can instantly see how their tweets are doing, including metrics like engagement, audience, and campaigns. For monitoring specific keywords or hashtags over time (e.g. for a campaign or event), it’s great. Also, you can track retweets, followers, and replies to your content.
Improved audience analysis: Analytics tools provide insight into your audience, their origins, and interests. It can help you gain a deeper understanding of who your followers are, so you can create content that appeals to them and increase your reach and engagement.

The Disadvantages of Using Free Analytics Tools

Reliability: Free analytics tools often lack reliability and accuracy. Because of this, the data might be outdated or incomplete, resulting in inaccurate analyses and results.
Limitations: Free Analytics provide adequate information about your account’s performance. Nevertheless, this information is still limited. The free version excludes mentions, influencer tracking, and multi-user management. There is no historical data or new followers statistics available.
No email alerts: The free version of analytics tools does not allow you to receive email alerts or updates when changes happen in your account’s performance.
Contain ads: Most free versions of analytics tools include some form of advertising within the tool, either through banner ads or sponsored content. It can be distracting and detract from the user experience.
Technical support: Assistance is often limited or nonexistent in free analytics tools, so if you have questions or need help troubleshooting, you’re on your own.

The 11 Best Free Twitter Hashtag Analytics Tools

It takes a lot of analysis to run a social media marketing campaign. Especially when hashtags are involved, you’ve got to monitor them throughout the campaign and tweak them as necessary. Here are the best free Twitter Hashtag Analytics tools for tracking hashtags.

All Hashtag

All Hashtag is a free hashtag generator tool. It helps you create and analyze social media hashtags that are relevant to your content. All Hashtag lets you enter a keyword, then generates a list of relevant hashtags for your social media posts.
Within All Hashtag, there are four different tools: Generator, Creator, Analytics, and Charts which give you a quick insight into your hashtag statistics.
Price: Free

BrandsMention

BrandMentions offers a free hashtag tracker as part of its social listening service. BrandMentions will generate a free report based on the hashtags you enter. With the free version, you’ll have access to useful information about a hashtag, including its reach, interactions, top influencers, related hashtags, and context.
You can also view all the recent hashtag mentions. With the paid version, you’ll get even more insight, such as sentiment analysis and country-level mentions.
Price:
Free
Growing business: $99/month
Company: $299/month
Enterprise/Agency: $499/month

Hashtags.org

Hashtags.org is a great tool for finding general hashtag information. Using this tool, you can find out what hashtags are trending in the business, tech, and entertainment genres, among others.
With Hashtags.org, you can view a 24-hour trend graph of estimated tweets per hour based on an average of 1%. It also includes resources like hashtag usage instructions, the latest news, and general Twitter information. It offers free as well as paid options.
Price:
Free
Individual: $49/month
Business: $99/month
Enterprise: $189/month
Agency: $349/month

IQ Hashtags

IQ Hashtags is an Instagram hashtag tool that facilitates hashtag discovery and analysis. The hashtag search feature shows posts containing the hashtag, likes and comments, and how often it’s used. There are also stats on the number of posts published, followers, and banned hashtags.
Price:
Free
Starter: $4.20/month
Growth: $5/month
Pro: $7/month
Enterprise: $18/month

#Onemilliontweetmap

Onemilliontweetmap provides an impressive overview of hashtag usage worldwide. A cluster, heatmap, and sentiment filtering option is available, and you can set a timeframe.
On the home page of this Twitter analytics tool, you’ll find a map interface. In the map view, you can easily change locations, find mentions in real time, and find the cluster area with the most tweets. The hashtag sentiment view shows negative, positive, and neutral tweets that contain the hashtag.
Price: Free

Social Searcher

Social Searcher is a free tool for tracking real-time mentions, trends, and users on social media. You can browse the top hashtags and monitor all public Twitter content without logging in. It helps you optimize your content by adding trending hashtags.
This tool allows you to track what people say about your brand, content, or a specific hashtag in one easy-to-use dashboard. It also helps you spot negative hashtags.
Price:
Free
Basic: $3.79/month
Standard: $9.23/month
Professional: $21.18/month

Socialert

Socialert is a hashtag tracking tool that tracks impressions on Twitter, Instagram, and Facebook within minutes. Through Socialert, you can keep track of hashtags, links and even have a real-time conversation with your dedicated audience.
You can get 300 tweets for free for 7 days, including impressions, hashtags, sentiment, and geography. You can upgrade your plan if you need more historical data, in-depth analytics, influencer tracking, etc.
Price:
Free
Starter: $9.95/month
Professional: $29.95/month
Enterprise: $49.95/month

Talkwalker

Talkwalker offers a simple yet powerful hashtag tool to measure and report the activity of your Facebook, Instagram, and Twitter handle. Also, it helps you discover what your competitors are doing and compare it with your own. It is infused with advanced filters to get the right kind of attention.
Price: Contact company for pricing

TrackMyHashtag

TrackMyHashtag’s free version gives you a summary of the last 100 tweets containing the hashtag. It lists tweets and contributors who used the hashtag, along with potential impressions and reaches.
It analyzes user demographics using the hashtag, the top users, and the most retweeted and liked tweets.
Price:
Free
Basic: $49/month
Professional: $99/month
Corporate: $249/month

Trendsmap

Trendsmap displays trending hashtags on a world map to show which hashtags perform better in different countries. By tracking and mapping the most popular trends, Trendsmap illustrates your most relevant Twitter activity.
Price:
Free
Explore: $25/month

TweetBinder

Tweet Binder works great on both Facebook and Twitter, making it a rare hashtag tool. It offers live and 30-day reports, as well as historical data reports. You can see who’s participating, how influential, and what links were shared with your hashtag.
Price:
Free
Basic: $71/month
Advanced: $257.51/month

Best Hashtag Tracking Tools

The right hashtag can turn any brand into a viral hit. Although hashtags are used in many countries, languages, and contexts, keeping track of them manually is next to impossible. Check out these four best Hashtag Analytics tools for easy hashtag monitoring.

SocialDog

SocialDog is the most robust social listening tool for analyzing Twitter data, including top tweets, hashtags, and trending topics in real-time. You can get valuable insights quickly and easily – whether you use the free version or opt for the paid version with more features.
It lets you know about your tweets, likes, retweets, tweets with media, and URLs. With comprehensive analytics by day, month, and year, you can track impressions, reach, engagement, and audience demographics.
You can also generate Twitter analytics reports in CSV format. You can try the free plan and the free trial for 7 days with no strings attached.
Price:
Lite: Free
Lite+: $12/month
Pro: $59/month
Business: $120/month

Agorapulse

Agorapulse lets you manage all your social profiles, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. It allows you to generate one-click Twitter analytics reports in PowerPoint format.
You can also view key metrics over time, such as replies, impressions, and clicks, and track interactions with specific hashtags.
Price:
Standard: $59/month
Professional: $99/month
Advanced: $149/month

Brand24

Brand24 is an effective tool for tracking hashtags and brand mentions on podcasts, Twitter, Instagram, and other sites. You can analyze campaigns based on hashtags, track influencers, and measure engagement. In addition, it can count tweets/posts for a specific hashtag and even analyze sentiment.
Price:
Individual: $59/month
Team: $149/month
Pro: $199/month

Digimind

Digimind combines social listening with market intelligence. With its analysis of hashtag and keyword usage, it understands your audience and their expectations.
Using Digimind’s tool, you can analyze hashtags based on demographics and psychographics and identify how your content compares to your competitors.
Price: Free demo, paid plans available upon request.

Conclusion: Track Twitter Hashtags With an All-in-One Solution

Utilizing the right hashtag tracker, your Twitter content can reach its full potential, so invest today in an all-in-one Twitter hashtag tracker. Based on your business size, experience, needs, and budget, you can choose from the above Twitter hashtag tools.
Our top choice is SocialDog. Overall, it offers the best features, such as scheduling, tracking, and analytics at an affordable price.

Sign up for free trial of SD.