Nathan Mayer said, “Whoever holds the information, holds the world.” And Twitter Analytics has become nothing short of a game-changer for brands. Without analytics, Twitter marketing can be somewhat hit-or-miss, but one thing is certain — if you want big results, an effective Twitter strategy will put you on the map.
By analyzing your company’s analytics and tracing out its highs and lows, you can create a foolproof strategy for boosting engagement, driving traffic, and building brand awareness.
An incredible 118 million businesses use Twitter, making a Twitter presence a must for any brand trying to gain traction. There is no doubt that robust Twitter Analytics is one of the cornerstones of an excellent Twitter marketing strategy.
For this reason, you need to use the right analytics tools to facilitate the process. Here are the best Twitter Analytics tools for your brand, but first, let’s review the basics that will help scale your efforts.

What is Twitter Analytics?

Twitter Analytics is a powerful native tool available to all Twitter users for free. Analyzing your tweet data through Twitter Analytics will help you understand your followers and content more deeply.
It will let you know how your audience responds to your content, what’s working, and what isn’t. It essentially measures metrics such as clicks, impressions, reaches, and engagement for the posts you have published on the platform.
These organic interactions can help you learn more about your audience so you can optimize content for maximum impact. The more informed you are, the more social media leads you’ll get, and the wider your brand’s reach will be.
Clearly, Twitter Analytics is valuable for anyone looking to improve their Twitter presence and make it more strategic.

How to Check Twitter Analytics

Twitter Analytics is a great source of Twitter statistics, including how followers and traffic contribute to your overall goals. Using Twitter Analytics, you can tweak your posts as you go. This performance metric used to be reserved just for official Twitter accounts, but now everyone has it. Let’s look at two methods for analyzing Twitter data:

Use the Native Twitter Analytics Web App

Your first stop for Twitter Analytics is Twitter. It is a great starter kit for analytics before switching to a third-party tool. In the native Twitter Analytics web app, follow these steps to access Twitter Analytics:
Login to your Twitter account
Click on “More”
Navigate to Analytics.
The native Twitter Analytics dashboard covers tweets, impressions, profile visits, mentions, and followers over the last 28 days. The tweets tab has more detailed information about specific tweets, like engagement rate.
You can calculate follower interest by dividing the number of engagements (likes or retweets) by the number of impressions (views of the tweet). High-engagement tweets will extend your reach and influence. Despite being quite basic, this information can be extremely helpful.

Use a 3rd-Party Twitter Analytics Tool

Third-party apps can leverage Twitter Analytics’ power by providing features lacking in the native app. Almost all third-party tools have a dashboard with data on followers and tweets, showing comprehensive statistics and more refined insights.
The tools may also include features such as sentiment analysis, social media reach, top public profiles, volume score, influence score, presence score, customizable reports, etc.
Although the below 8 Twitter Analytics tools may be similar, they solve different marketing tasks. You can get all your basic performance metrics for free with Tweepi, Twitonomy, and Foller.me. Hootsuite and TweetBinder present relevant demographics and statistics in an easy-to-read format, while Klear and FollowerWonk are good tools for identifying influencers. SocialDog tool is an excellent tool for social listening, measuring brand visibility, monitoring competitors, and cherry-picking your KPIs.

What Can You Track With Native Twitter Analytics?

The native analytics tool on Twitter lets you track metrics such as impressions, profile views, followers, and mentions. But if you use Twitter Ads, you can also access metrics such as ad spend, cost per click, and audience demographics.
Twitter’s native analytics give you an overview of your overall performance, including engagement metrics. The content engagement dashboard shows metrics such as your total impressions over 28 days, total engagement rate, link clicks, video views, and likes.

What Can you Track With a Twitter Analytics Tool?

Twitter offers basic performance metrics, but there are benefits to using a third-party tool. A data-driven marketer’s biggest challenge is finding historical Twitter follower data. One of the most relevant metrics to track is followers. With select 3rd-party tools, you can track unlimited historical reports, analytics for another account, hashtags, mentions, followers balance, and other basic metrics. You can also get an insight into any unknown social dynamics by analyzing likes, retweets, media posts, age, gender, bots, and clicks on URLs and profiles.

The Best Free Twitter Analytics Tools in 2023

While keeping up with all the tweets can be challenging, a well-crafted Twitter strategy can drive your brand forward. A Twitter tool lets you track analytics and identify what’s working and what isn’t. The right tool allows you to get everything you need without spending hours searching through endless content. So, let’s take a look at those free analytics tools that will keep you a step ahead:

Native Twitter Analytics

The native Twitter Analytics web app is free, fully integrated, requires no setup, and provides basic analytics. On the home tab, you’ll find a 28-day stats rollup and monthly reports. The Tweets tab lets you analyze individual tweets, as well as view your top tweets and mentions.
Due to its simplified data presentation and engagement rate information, it’s an excellent choice for beginners. However, you won’t be able to gain insight into other accounts or Twitter overall or customize it once your needs increase.

FollowerWonk

FollowerWonk is a freemium analytics tool for Twitter that provides insight into your audience. It allows you to extend the analytics capabilities of your business account beyond your followers, competitors, and niche influencers.
This tool allows you to find new followers by searching for keywords in their bios. You can sort accounts by different metrics, such as account name, age, number of tweets, reach, influence, and relationships, using FollowerWonk.
Price:
Connect: Free
Target: $29/month (with access to 3 profiles)
Multitask: $79/month (tons of access)

Foller.me

Foller.me is a free Twitter Analytics tool that analyzes any public Twitter account for competitor sentiment. Foller.me collects social analytics stats like profile statistics, hashtags, topics, mentions, retweets, links, and time spent on each tweet.
Although Foller.me has limited statistics, it can be helpful for users who want to analyze engagement metrics and overall growth.

Tweepi

Tweepi is a Twitter Analytics tool that focuses on your audience data. Based on a single keyword, you can find users to engage with, such as industry leaders or influencers. You’ll need Tweepi if you want to do influencer marketing or co-promote with brands in the future.
Price:
Silver: $12.99/month
Platinum: $24.99/month

The Best Twitter Analytics Tools in 2023

An analytics tool is essential to the success of any online marketing campaign because it affects the results directly. Without data analytics, you will miss out on key insights for elevating your brand.
So, if you’re looking to take your marketing on Twitter to the next level, you should try out some of these tools. Here are the best Twitter Analytics tools in 2023 to amplify your marketing efforts.

SocialDog

With SocialDog’s Twitter analytics, you can gain valuable insights into improving your Twitter presence. As part of the Tweet Overview feature, tweet types are categorized into meaningful segments, including tweets, most replies, retweets, likes, tweets with media, URLs, and hashtags.
With its thorough analysis by day, month, and year, you can figure out how the people on your profile are engaging with your profile on all metrics, in real-time. This tool provides all analytics on the number of followers, non-followers, unfollowers, and the retention rate of followers.
By analyzing its results, you will know what type of content works best for your brand, how your followers interact with your tweets, and who mentions and shares your content on Twitter.
Moreover, you can also generate reports in CSV format to share with your team and clients. There are 4 tiers to choose from, including a free (forever) plan. New users can try SocialDog’s paid plans for free for 7 days.
Price:
Lite: Free
Lite+: $9/month
Pro: $49/month
Business: $99/month

Hootsuite

The Hootsuite Twitter Analytics tool lets you monitor content performance, create insight metric reports, and schedule posts in advance. With just the click of a button, you can see exactly how your brand is performing, from engagement to follower demographics.
Moreover, the platform offers easy access to content through a shared library that stores and organizes content. There is also the ability to build unlimited reports, exportable in the most common formats, making it easy to plan your social media strategy.
It offers 3 plans, as well as a 30-day free trial of the Pro version.
Price:
Professional: $49.00/month
Team: $249.00/month
Business: $739.00/month

Twitonomy

Twitonomy is a tool for monitoring, tracking, and optimizing your Twitter activity. It tracks brand mentions, hashtags, retweets, keywords, and followers. With Twitonomy, you can get an in-depth look at your or someone else’s tweeting data.
A clear picture of account activity is ready in a matter of seconds with the tool’s easy-to-grasp Twitter Analytics report. It’s free to use Twitonomy’s Twitter Analytics and premium plans start at $20/month.

TweetBinder

TweetBinder is a Twitter Hashtag Analytics tool that helps you monitor hashtags and access historical Twitter data. It converts Twitter statistics into a neat, detailed report, as well as recommends influencers that are suitable for your marketing campaign. A handy marketing feature is Twitter opinion analysis, which tracks in real-time what emotions your tweets evoke.
Price:
Basic: $47.79/month
Advanced: $403.27/month

Klear

Klear is a quick, user-friendly Twitter Analytics tool that offers useful insights for small and medium businesses. Its main feature is to help you identify key influencers across Twitter, YouTube, Instagram, YouTube, and other blogs using historical data.
The tool doesn’t just analyze influencers but also digs deep into audience demographics. Additionally, it allows users to filter results based on social media platforms, locations, and skills. A free version of Klear comes with limited features, while a premium version costs $249/month.

Conclusion: Try This All-in-One Twitter Analytics Tool for Free

Now that you have a better understanding of how to get started with Twitter Analytics, it’s time to dig deeper into your account’s data. Creating the perfect tweet with 280 characters isn’t enough to maximize Twitter’s potential. You need an all-in-one Twitter Analytics tool that can help you evaluate your target audience and deliver valuable data for your marketing plan.
Are you ready to excel at Twitter marketing? To achieve the goal effectively and efficiently, use SocialDog to track your Twitter marketing efforts. It’s perfect for small and medium-sized businesses looking to build their brand.

Sign up for 7-day free trial of SocialDog’s Business Plan.