Instead of just gauging your reach, impressions, or other “standard” metrics, shouldn’t you aim higher? With Twitter being the 15th most-used social media platform in the world, marketers can tap into a reach of almost 486.0 million users. Delivering fresh content that your audience wants (and when they want) is fundamental to online marketing success.
The right Twitter analytics tool can help you pinpoint your audience, monitor your campaigns, and expand your following. In today’s market, you’ll find dozens of Twitter Analytics tools that allow you to keep tabs on your account. Here are some of the top Twitter Analytics tools based on their key benefits, functionality, and pros and cons.

What is Twitter Analytics?

Twitter Analytics is a feature within Twitter that allows users to test, track, and optimize content so they can see how different pieces of it fare. Twitter Analytics offers a native analytics dashboard that displays key metrics, such as followers, tweet impressions, engagement rates, and retweets.
The use of metrics can assist you in making data-driven decisions to improve the success of your Twitter marketing efforts. Twitter Analytics is available to everyone, making it a great asset to everyone.
However, how can Twitter Analytics leverage and maximize businesses’ valuable time in 2023?

How Can Twitter Analytics Tools Help Your Business?

Twitter Analytics makes it possible to target potential customers, improve performance and increase efficiency. The Twitter Analytics tool helps businesses build marketing reports that are essential to success.
It provides valuable insight into the performance of your tweets, video views, engagement rates, link clicks, plus impressions, which can be invaluable for altering your marketing strategy.
By analyzing tweets’ text, photos, and videos, you can better understand your target audience. Once you learn what works and what doesn’t, future campaigns will be a breeze.
Listed below are 7 ways Twitter Analytics can help you make smarter moves.

Learn About Your Audience

Your followers’ age, gender, residence, and interests data can give you a better understanding of them. It’s possible to gain valuable insights from Twitter Analytics into the most popular GIFs, videos, polls, photos, or posts of your followers. It is nearly impossible to predict what kind of content will appeal to your audience without looking at Twitter accounts’ statistical data.

Identify Your Best Content

Instead of guessing what your followers want, Twitter Analytics can help you discover your best-performing content. You can see what types of tweets resonate most with your audience in the “Top Tweets” section of the “Tweet Activity” tab. Use that data to highlight successful content and give users more of what they like.

Know the Best Times to Tweet

Using impression and engagement diagrams, you can determine what time of day your followers are most active (or online most often). Twitter statistics can let you know when your tweets receive the most engagement, so you can reach a wider audience at that time.
However, it depends on your audience’s time zone and the day of the week. A good time would be 9 am on Mondays and Thursdays.

Analyze Your Competition

You should track important metrics and compare your performance to that of your top competitors as part of your competitor research. It can give you plenty of insight and uncover gaps in your strategic plan.
You can check which brands your followers follow on Twitter. They likely follow multiple companies within your niche if you don’t have a list of your direct competitors.

Identify Influencers

Certainly, you can identify influencers without a tool, but it’s not that simple, and it takes much longer. That’s why it’s better to use a Twitter Analytics tool. Using analytics tools, you can find out how many followers you have and sort them by popularity. Once you’ve qualified them to make sure they’re a good fit for your brand, you have a brand influencer that’s easier to build a relationship with.

Discover Trends

Identifying trends and adapting your marketing strategy accordingly is the next step once you’ve gathered all your best tweets. You’ll be able to tell from your Twitter Analytics trend data how successful your current strategies and campaigns are if you focus on the day-to-day activities of social media. Discover trends by looking for common themes, particular times or days when you receive the most engagement, and recurring vocabulary.

Monitor Hashtags and Keywords

Tweet analytics can reveal how well your posts are performing based on hashtags. Monitoring relevant hashtags and keywords in Twitter Analytics helps you determine the best topics and campaigns to promote. By using dedicated tools, you can measure the volume, growth, and popularity of keywords and hashtags.

The Best Free Twitter Analytics Tools for Business

As your brand grows and its metrics become more diverse, it’s best to have a Twitter Analytics tool at your disposal. Twitter Analytics tools can be extremely helpful in measuring the success of your Twitter strategy. The more you track your progress and growth, the more you can figure out what’s working for you and what needs to be changed. Check out these 4 free Twitter Analytics tools to make your Twitter strategy better:

Native Twitter Analytics

Twitter Analytics is the perfect tool for small businesses starting out with analytics. The tool gives you a monthly overview of valuable metrics to promote your brand and reach out to people.
With this free tool, you can gain detailed insight into:

• Tweet impressions and tweet counts.
• Follower count, profile visits, RTs, replies, and likes are visible.
• View top tweets, top mentions, and top media tweets, as well as overall engagement by clicking “View Tweet activity.”

Cons:

• The data reporting is insufficient for most businesses as it lacks historical data.
• Twitter Analytics is an easy and useful tool that’ll help you figure out what data you need once you’re ready to dive into more advanced tools.

TwitterAudit

TwitterAudit is probably the simplest Twitter Analysis tool available for free. Just enter the username of the Twitter account whose analytics you want to see and click “Get Analysis”.
Also, TwitterAudit is a good way of identifying fake followers. You can also use it to identify the right brand advocates for your brand by evaluating the Twitter followers of influencers. Influencer fraud is also a concern on Twitter, so having a TwitterAudit can help you avoid it.
Pros:

• Detects bots from over 5K accounts and has a high accuracy rate.
• Real or fake followers can be identified with a simple search.

Cons:

• Only its paid plan allows you to block fake followers.
• No graphs or competitive audits are provided.

Price:

• Bronze: $6.99/month
• Silver: $19.99/month
• Gold: $34.99/month

Vaizle’s Competitor Analysis Tool

Vaizle’s free Twitter audit tool provides a quick competitive analysis of one of your competitors. Just put in your Twitter URL and your competitor’s Twitter URL and get a comparison.
A week-over-week performance report shows brand activity and engagement over the last 28 days. The report also shows your competitors’ best-performing tweets, along with your own.
Pros:

• Vaizle produces personalized, white-labeled reports revealing your competitors’ top posts and hashtags.

Cons:

• A scheduled report mechanism is missing.
• Vaizle’s interface is complex.

Price:

• Social Media Plan: $199/year

Twitonomy

Twitonomy is an excellent tool for analyzing your own and your competitors’ accounts free of charge. It only takes logging in to your account to view your competitors’ Twitter handles.
It will display information on the Twitter list that both of you are on, engagement numbers, the most popular posts, etc. With Twitonomy, you can follow up on Twitter conversations based on words, accounts, or lists.
Pros:

• Easily track hashtags, keywords, or mentions, analyze followers, and generate custom Twitter reports.

Cons:

• Twitonomy does not track multiple Twitter profiles at the same time.
• Free trials are not available.

Price:

• Basic: $47.79/month
• Advanced: $403.27/month

The Best Twitter Analytics Tools for Business

Although native Twitter Analytics can be a helpful and free marketing tool, it has several drawbacks. You can’t get fine-grained data, and accessing data on your audience can be challenging, especially when trying to identify influencers.
Listed below are the best Twitter Analytics tools that offer enhanced, in-depth, and feature-rich analysis of your Twitter data.

SocialDog

SocialDog is an all-in-one solution for automation, analytics, management, and reporting. With an easy-to-use interface and analytics dashboard, it’s perfect for tracking Twitter performance for small businesses for free. It shows you what tweets get the most engagement and provides insights into your audience.
Getting to know your followers is step one in building engagement. Using Follower Analytics, you can view your followers’ activity, gender, age, and if they are bots. The tool also displays the words used in the description, name, and location of followers to fine-tune your content strategy.
SocialDog is perfect if your business runs several Twitter accounts. Tweet analytics lets you track tweets, hashtags, keywords, likes, retweets, replies, mentions, and URLs over time with insightful demographics.
Pros:

• As a social listening tool, SocialDog lets you focus on trending topics, audience insights, and influencers.
• Generate detailed Twitter Analytics reports in CSV format.
• Real-time and historical data-driven insights are provided promptly.
• Daily keyword report via email and push notifications on PC or mobile.
• No restrictions on the 7-day free trial.

Price plan:

• Lite: Free
• Lite+: $12/month
• Pro: $59/month
• Business: $120/month

Sprout Social

Sprout Social has a full suite of features to help you track analytics, engage, publish, listen, collaborate, and automate. A live feed of brand mentions and a detailed sentiment analysis are available using Sprout’s data reporting tools.
Analytics-wise, Sprout Social offers custom dashboards that incorporate engagement, trends, comparisons, keyword reporting, and more.
Pros:

• Reports and CRM tools integrated.

Cons:

• Historical data isn’t included in the reports.

Price Plan:

• Individual: $99/month
• Corporate: $149
• Enterprise: $249/month

Brandwatch

Brandwatch is an excellent tool, especially when it comes to Twitter. Brandwatch provides advanced social listening and analysis tools to monitor your brand at every level.
With its data-rich reports, you can examine the latest trending topics, demographics, emojis, and sentiment data for your followers. It is also possible to set up queries that allow you to see your competitors’ accounts.
Pros:

• Customizable, detailed, and useful reports can be generated.

Cons:

• It does not support multi-user functionality.

Price:

• $108/month

SocialPilot

SocialPilot is among the best Twitter Analytics tools available, with a wealth of features to help you optimize your Twitter presence.
With SocialPilot, you can see who is following you, how many tweets you have sent, and how many people have clicked your links. Also, it can be used to analyze your competition’s Twitter accounts and find new hashtags for your tweets.
Pros:

• Helps you categorize your tweets and increase engagement.

Cons:

• SocialPilot does not offer a free plan, although it offers free trials.

Price plans:

• Professional: $21/month
• Small Team: $35/month
• Agency: $70/month

Keyhole

Keyhole tracks social media conversations through its user-friendly dashboards, giving brands a comprehensive view. Its platform offers a full slate of analytics features and in-depth reporting.
With its hashtag and keyword listening feature, you can analyze industry conversations in real-time. Moreover, you can track individual campaigns, perform competitive analysis, and research live and historical Twitter, Instagram, Facebook, and YouTube data.
Pros:

• Reports and dashboards are comprehensive.
• The interface is simple and intuitive.

Cons:

• In comparison to the free trial version, the actual tool differs slightly.

Price plan:

• Social Listening: $79/month
• Profile Analytics: $39/month

Unbox Social

Unbox Social is a tool for social media managers that helps them monitor and improve their performance. Its analytics tool measures your brand’s engagement and audience reach, as well as the performance of every tweet you post.
A monitoring feature also tracks the sentiment of your audience. Unbox Social’s social listening feature lets you know which hashtags and keywords are generating results.
Pros:

• Monitor your peers’ performance on Twitter using its competitor tracker.
• Critical Twitter Analytics are easy to gather and analyze.

Cons:

• Pricing is not publicly available.

Conclusion: Use a Twitter Analytics Tool Designed for Business

Businesses cannot succeed by collecting data manually and analyzing it superficially. Using Twitter Analytics tools automates routine tasks, increases productivity, and frees up your time for strategy.
The tools listed above can turn Twitter data into actionable insights for sound business decisions, including pros and cons. For a more comprehensive view of Twitter’s success, try SocialDog. Besides analyzing your Twitter performance, it increases engagement.

Sign up for a 7-day free trial of SocialDog’s Business Plan.