Are you looking to learn about your Twitter followers, but don’t know how? Twitter follower analytics tools offer powerful insights into your audience. Read on to learn more about the free and paid tools available in 2023.

3 Ways to Learn About Your Twitter Followers

Twitter followers play an important role in attaining your campaign goals. Having many followers is important in helping your content go viral and increase your brand’s online visibility. People also tend to follow and engage more with accounts that have a lot of followers.
With your Twitter followers’ crucial role in your campaign, it’s important to learn more about them. It’s good to know demographics such as gender, location and age, as well as their interests and how active they are.
Twitter follower analytics provide more insights about your followers. Here are ways to know about your Twitter followers.

In the Twitter Followers Tab

Twitter allows you to analyze your data to learn more about your audience. You can use the data to optimize your campaigns and get more desired results. On the Twitter Followers tab, you will see all your followers and those you are following. This also helps you determine whether you have a good following vs followers ratio.

In the Native Twitter Analytics Dashboard

Twitter Analytics is a free tool that shows your profile visits, impressions, followers, mentions, video activity, and ads. To access the Twitter Analytics dashboard, go to analytics.twitter.com. Alternatively, you can go to your profile, tap “More,” “Creator Studio” and then “Analytics” from the sidebar.
You learn more about your followers on the free Twitter followers analytics dashboard. On the dashboard, you find a 28-day summary of your account on the top screen. The summary shows the number of impressions, profile visits, mentions and followers.
The dashboard also displays Tweet highlights showing the top Tweets and how they have performed. You will find out how many people engaged with your Tweets in terms of replies, retweets and the clicks. It displays the top tweets, top mentions and top media tweets.

Use Third-Party Twitter Analytics Tools

Third-party Twitter analytics tools have more features that allow them to offer more information and insights than the native Twitter Analytics. You can use third-party Twitter analytics tools to track your follower growth, optimize your schedule and monitor your reach. The tools offer you crucial information on your profile. They look at your followers, non-followers, those who have recently unfollowed you, interactions, retweets, and engagement rate.
With the tools, you have a clear picture of how your account is performing in attracting new followers within a specific period. They will let you know if you are losing followers or gaining more. If you are losing followers, you can improve your content or make other necessary changes.
Free tools offer more Twitter follower metrics than the native Twitter Analytics, but have not as many as paid tools. The tool you choose depends on your needs and budget.

What Twitter Analytics Tools Can Tell You About Your Followers

Twitter analytics tools offer valuable information about your followers. They help you gain more insights and better understand your followers. The information gained helps you create targeted content that resonates better with your audience. Depending on which tool you use, you can learn the following:

Where They’re Located

Twitter analytics tools show where your followers reside, giving you a detailed look at the location of your followers. With the tools, you can analyze the followers by city, state, and country.
The information is crucial, especially when you want to market your brand to a new part of the state, country or world. The data also helps you curate your content to match the followers in different locations.

Who They Are

Twitter analytics tools provide information that enables you to know who your followers are. They offer demographics of users engaging with your Twitter content. You will learn the ages of your followers and create content matching each demographic.
Twitter analytics follower demographics allow you to determine if your followers align with your brand’s target audience. For instance, if your customer demographic is 45-54 years old, but most of your Twitter followers are 18-34 years old, there is a disconnect. The data presented helps you restrategize.

What Type of Content They Want

The tools can also help you understand the type of content that resonates with your users by analyzing your past tweets. They help you find the types of tweets and topics that drive the most engagement by checking the Tweets history.
Twitter analytics tools show the number of impressions, engagements, and clicks your tweets receive. You will understand the content that makes your followers take action and the content that is just viewed. The data helps you know the content you should create to enjoy more engagement with your followers.

When They’re Active (The Best Times to Tweet)

You should understand your followers’ tweeting habits to attain the desired results in your Twitter campaign. Twitter analytics tools can help you know when your followers are active so that you can tweet at that time.
Tweeting or posting content when followers are active increases the chance of them being seen. The tools’ report helps you check the best performing tweets and the time they were sent. This gives you an idea of when your followers are more active.

Who’s Followed and Unfollowed You

Twitter analytics tools can help you track your followers. They allow you to determine your follower growth in real-time. You will know how many users have followed and unfollowed in a day. The tools can help check the metrics with illustrative growth provided. They provide Twitter follower history to see how it went for the last 30 days or any other period you want to check.

Which Accounts are Fake or Inactive

Twitter analytics can identify fake followers, analyzing your account to determine fake followers in real time. The tools audit all your followers’ data to find fake followers. They identify fake followers based on credentials like improper names, suspicious account activities, and other factors.

5 Free Twitter Follower Analytics Tools

Twitter follower tracker offers valuable information on your Twitter account, tracking. followers, engagement rate, interactions, and retweets. The tools allow you to have a clear and more accurate picture of how your account is doing in terms of following.
You will know how many people have followed or unfollowed you within a certain period. The tools also allow you to find out the fake accounts, the most active accounts, and the inactive ones. Below are some free Twitter analytics tools you can use.

Native Twitter Analytics

The native Twitter Analytics helps you understand the performance of your Tweets. The tool provides a 28-day summary of your followers, profile visits, mentions, tweet count, and impressions. When you scroll down, you get a month-by-month summary of users who have followed and unfollowed you.
The dashboard provides clear data on who follows you and your Tweets performance. The information provided helps you create targeted content that will resonate with your audience.

Followerwonk

Followerwonk provides Twitter stats by user. With the tool, you can analyze your follower’s accounts and identify who they follow. This helps you identify potential customers you can interact with. With Followerwonk, you can easily determine the overlaps and gaps in how your users compare with those of your competitors. You can also monitor your follower growth over a certain period to determine how your account grows.

Foller.me

Foller.me offers valuable Twitter data on all public profiles. You can use it to analyze your followers and get details such as when they joined Twitter, their location, and other information.
The tool also helps you identify the topics your targets are discussing. You can identify the most popular hashtag used by your followers and users your followers have interacted with and allow you to view their details.

Tweepsmap

Tweepsmap has an AI feature that gives you insights about your followers. It provides you insights on optimal Tweet times, engagement, and post-scheduling. The tool gives you sentiment analysis and audience interest to learn what your followers are discussing.
Tweepsmap features a Twitter engagement dashboard that helps you know how your followers receive your posts. The Twitter follower segmentation feature enables you to understand who is following and those who have unfollowed your account.

TwitterAudit

TwitterAudit is a simple analysis tool in that you enter the username of the account to analyze and tap the “Get analysis” button. It provides you with the number of real and fake followers.
The tool helps you determine if the account you are auditing is real. TwitterAudit also allows you to audit your competitors’ followers with ease.

The Best Twitter Follower Analytics Tools

The best Twitter analytics tools enable you to track your campaign success. They help you know whether your Twitter account is experiencing growth in the number of followers or not. The tools show you the number you have gained and lost within a specified period.
In addition, they offer you more insights about your followers, such as their demographics, age, gender, interests, and others. The information helps you curate your content to suit them.

SocialDog

SocialDog offers sophisticated Twitter analytics and an accurate picture of your account performance. The follower acquisition analytics provides trends in your follower numbers. The tool presents you with performance graphs showing all the changes in your followers and accounts you follow. The dashboard features a table with the number of your followers. This gives you reliable data about your account status.
Follower acquisition analytics provides you with trends in your follower numbers, who followed you, unfollowed you, and when they did it. In addition, SocialDog offers more insights about your followers, such as location, demographics, interests, and others. The tool also shows your follower retention rate and the period your followers have followed you.
SocialDog is available in 4 plans:

• Lite: free
• Lite+: $9/month
• Pro: $49/month
• Business: $99/month

To enjoy using all the SocialDog features, you can sign up for the 7-day free trial.

Sprout Social

Sprout Social provides in-depth insights into the performance of your account. It offers a customizable look into your follower growth during a specific period. In addition, it helps you identify your engagement rates, likes, replies, post clicks, and other information.
Sprout Social also allows you to analyze your Twitter followers to know who is receiving your content and who is not. It provides a comprehensive demographic breakdown of your followers to help curate your campaign and messages to resonate with your target audience.
The tool provides Twitter Keywords and trends reports showing the trending topics to allow you to adjust your content to have more reach. Sprout Social is available in four plans.

• Standard: $249/month
• Professional: $399/month
• Advanced: $499/month

Enterprise: contact company for pricing

Brandwatch

Brandwatch allows you to dive deeper into your Twitter follower analytics. The tool provides a data rich report with the number of followers, their demographics, and their topic preferences. It also provides sentiment analysis that shows how your followers view your content. This helps you create content that receives positive sentiments from your followers.
You can also track your competitors’ profiles to get more insights into what they are doing better than you so that you can restrategize and remain competitive.
Brandwatch is available from $108/month.

Circleboom

Circleboom allows you to track your followers efficiently and quickly. It provides account analytics and follower insights. The tool can track a list of fake and inactive followers to allow you to remove them to have a balanced follower/following ratio.
It also enables you to track your follower growth over time. This allows you to know if you are attracting more followers or not. In addition, you can also analyze other users’ followers by typing the username of the account to analyze, and the tool will show them to you.
Circleboom provides more data, for example, demographics, gender, location, and language, about your audience to help you curate content suiting them. The tool has an interest cloud feature that enables you to identify the major interests of your followers and what they tweet most about.
Circleboom is available in 4 plans:

• Free plan
• Pro: $17/month
• Multi: $54/month
• Enterprise: contact the company for pricing

Conclusion: Use an All-in-One Management Tool For Twitter Follower Analytics

You should track your account performance no matter the reason you are using Twitter. Tracking your followers helps enhance your reach and find more followers. You should use the best all-in-one management tool to get accurate Twitter follower analytics results. You need a Twitter analytics tool with robust features to get a clear picture of your account performance.
SocialDog is the best Twitter follower analytics tool you can use for your account. The tool has great features enabling you to understand your follower growth. It presents performance graphs that will allow you to know the changes in follower count. It shows the number of followers, followers you have gained and the ones you have lost each day.
The graphs and tables presented are simple to understand, even if you are a starter. SocialDog also gives more data about your followers, for example, their demographics, interest, location, and others that help you create content that resonates with them.