Twitter is the world’s 13th most popular social media platform and an excellent marketing tool. Consequently, understanding the nuances of Twitter Analytics is essential.
The right Twitter analytics tool can power up your brand. Therefore, we’ve compiled the best & free Twitter Analytics tools and considerations to keep in mind when choosing a free tool.

Can You Analyze Twitter Followers for Free?

Yes, you can analyze Twitter followers for free. While there are some free tools that can provide basic analytics on Twitter followers, they are often limited. They do not include the full range of features needed to truly analyze your followers.
Premium tools like SocialDog offer valuable insights about your followers, such as demographic data, user engagement, and more. This can help you gain insight into how your followers interact with your content, as well as how to market and promote it effectively.

What are Twitter Follower Analytics?

Twitter Follower Analytics provide insights into their demographic data, including age, gender, location, language, and interests. They also give you a peek into their activity, such as their frequency of tweets, retweets, and the people they follow.
This data helps you make more informed decisions about whom to engage with and how to optimize your Twitter presence. Twitter analytics are also useful for benchmarking your monthly performance against previous efforts and comparing it to your competition.

How to Get Free Analysis of Your Twitter Followers

You can get free analytics on your followers’ interests, demographics, and behaviors from the native Twitter Analytics dashboard and some online tools.
Twitter’s native analytics dashboard offers insights into your tweets, profile visits, and engagement, but doesn’t tell you a whole lot about your followers.
Here are a few follower analytics limitations:
It doesn’t provide detailed information on top retweeted and top liked tweets that resonate with your audience.
You won’t find the Audience Insights tab, which provides demographics, and device usage statistics, on your followers.
There’s no insight on how to engage your followers.
The Free tool FollowerAudit helps you identify fake and inactive followers on Twitter, while FollowerWonk compares your followers with those of other users and analyzes them by location, activity, and influence. Tools like these can help you figure out who your audience is and their preferences.

Using Paid Tools to Analyze Your Twitter Followers

Paid tools are more reliable and accurate when it comes to analyzing Twitter followers. You can get a detailed analysis of your followers, such as their engagement rates, frequency of interactions, most active times, growth statistics, etc. Additionally, they can help you track analytics for another account.
Among the paid tools you can try are SocialDog and TweetBinder. They offer important data about your followers, like engagement, popular hashtags, conversation history, audience demographics, and more, using user-friendly dashboards. They’re also good for managing your social media presence and attracting your target audience.

4 Things to Consider When Choosing the Right Free Tool

Selecting the right free tool depends on your needs and preferences. When choosing a Twitter follower analytics tool, consider these 4 criteria:

Does it Provide the Metrics You Need?

Different tools provide different metrics, such as follower growth, engagement rate, sentiment analysis, hashtag tracking, competitor analysis, etc. You should choose a tool that provides metrics relevant and meaningful to your priorities and goals.
You should also take into account how easy it is to collect, analyze, and report metrics with the tool. Good tools facilitate better decision-making by providing accurate, reliable, and timely data.

Is it Safe to Use?

Safety is another important factor to consider. You could harm your reputation, customer trust, and compliance without the proper tools. It is essential to research the security and privacy features before using any tool.
Be sure the tool uses encryption to protect your data, explains how it collects, uses, and shares your data, and does not require any permissions or access to your device that might compromise your privacy.

Does it get updated regularly?

Regular updates can bring new features, improve performance, and provide bug fixes enabling tools to become more effective and reliable, and making them easier to use. It also helps to keep the tool secure from threats or vulnerabilities.
Verify if the latest version is available for download or purchase, whether automatic or manual updates can fix bugs or add new features, and whether add-ons or extensions can enhance its features. Therefore, always invest in a tool that keeps pace with changing technology.

Can it Analyze Multiple Twitter Accounts?

Always check whether a tool analyzes multiple Twitter accounts so you may better understand your competitors, influencers, partners, or customers.
By analyzing multiple Twitter accounts, you can compare and contrast the data to understand how they differ based on follower growth, engagement, reach, sentiment, and content topics as well as identify your strengths and weaknesses.

Best Free Twitter Follower Analytics Tools

Here are 4 of the best free Twitter analytics tools to analyze your followers:

Foller.me

Foller.me is a free Twitter analytics tool that offers useful information on followers. By entering a Twitter handle into the search box, you can find out a wealth of information about any Twitter profile that is public.
The tool shares unique info not found on Twitter’s public pages, such as time zone, join date, and follower ratio. It also displays the most popular words using a tag cloud.
Foller.me analyzes tweets in detail, including total replies, hashtags, retweets, links, and media, making it very quick and simple to decide whether to follow somebody.

FollowerWonk

FollowerWonk is a freemium analytics tool for monitoring your brand, identifying influencers, and comparing users. The tool enables users to search Twitter bios with a drop-down search, analyze data, and track followers.
In FollowerWonk, you can sort accounts by various metrics, such as account name, age, tweet count, reach, influence, and relationships. Besides finding influencers, users can boost their social growth and learn more about their followers. With the free version, you can only analyze 5,000 followers’ geographical locations; large accounts won’t benefit.
Price plans:

• Connect: Free
• Target: $29/month
• Multitask: $79/month

FollowerAudit

FollowerAudit allows you to detect fake Twitter followers, track follower growth, and see a breakdown of followers on any Twitter account. It lets you do a fake follower audit for any Twitter account without telling them.
Based on various criteria such as followers-following ratio, name, activity, and more, it uses an advanced AI algorithm to identify fake, inactive, and bot followers.
Additionally, it provides you with detailed Twitter reports and charts. CSV/Excel downloads and followers per audit are limited in the free plan.
Price plans:

• Free
• Basic: $29/month
• Professional: $49/month
• Corporate: $79/month

SocialBearing

SocialBearing is a free Twitter research tool that lets you search for keywords, conversations, or people on Twitter. Aside from tweet search, it also analyzes timelines and Twitter maps. It lets you filter & sort tweets by engagement, location, influence, sentiment, etc.
Based on historical tweet data, you can generate premium reports that analyze your tweets’ reach, retweets, impressions, and replies. The geotagged tweets help influencer marketing by identifying top influencers and hashtags in a particular region.

Best Twitter Analytics Tools to Manage Your Followers

If you want to gain a more comprehensive understanding of your Twitter audience, these 3 top Twitter analytics tools can help you improve your Twitter strategy in 2023.

SocialDog

SocialDog is an all-in-one Twitter analytics tool designed to help you get more engagement and streamline your Twitter strategy. It serves over one million users across a broad range of businesses.
From engagement to follower demographics, you can see exactly how your brand is performing at a glance. All analytics such as followers, non-followers, unfollowers, follower ratio, and retention rate can be accessed using this tool.
With real-time analytics on all metrics, you can see how people are engaging with your profile in real-time by day, month, and year.
SocialDog’s Twitter analytics allow you to gain valuable insights into your Twitter presence, showing you all the tweets, you’ve posted, most replies, retweets, likes, tweets with media, URLs, and hashtags.
Through analysis of its results, you can determine what type of content is most effective for your brand, how your followers interact with your tweets, and who mentions and shares your content.
To facilitate the sharing of reports with your team and clients, you can also generate them in CSV format. It’s free for SocialDog to unfollow 100 users each day, but you can upgrade to a paid plan for unlimited unfollowing. You can choose from 4 tiers, including one that is free (forever). Free trials and plans are available for 7 days for free without any strings attached.
Price plans:

• Lite: Free
• Lite+: $12/month
• Pro: $59/month
• Business: $120/month

TweetBinder

Tweet Binder works great on both Facebook and Twitter, making it a valuable tool. It lets you analyze and compare Twitter accounts and their follower, following, and other metrics through a follower tracker. Using the hashtag monitor, you can also find out who is participating, how influential they are, and what links they have shared.
It converts Twitter statistics into a neat, detailed report and recommends influencers for your marketing campaign. You can generate live reports, 30-day reports, and historical reports of selected company mention and keywords.
An important and unique feature of this tool is the sentiment analysis feature that filters all posts in your stream by neutral, positive, and negative. You can track in real-time what emotions your tweets evoke with Twitter opinion analysis. Although it advertises a free trial, its power lies behind the paywall.
Price plans:

• Basic: $47.79/month
• Advanced: $403.27/month
• Enterprise: $1272.22/month

Twitonomy

Twitonomy helps you monitor, track, and optimize your Twitter activity. You can analyze the performance of each tweet, retweet, mention, hashtag, and reply on the platform.
With the follower report feature, you can gain more insight into your audience demographics, including their interests, location, and influence, in seconds. In Twitonomy, you can also analyze your or someone else’s tweeting data in-depth.
Additionally, Twitonomy lets you see which users follow you but do not follow you in return, monitor tweets from your favorite users, and track your interactions with them.
Moreover, you can export search analytics from any user, URL, keyword, or hashtag you wish to track over time, as well as track your followers’ growth over time. The interactive map on Twitonomy lets you see where users have mentioned your Tweets.
Price plans:

• Free
• Premium: $20/month

Get to Know Your Followers With an All-In-One Twitter Tool

Ramp up your Twitter marketing strategy with the right tools that allow you to monitor and analyze your campaign. You can automate a lot of Twitter processes via these tools and get greater insights into your effort while saving time. As well as reporting, analytics, content search, scheduling, and posting tweets, other Twitter activities will also be easier to manage.
While free tools have their strengths, in the long run, paid tools offer more options and make scaling your business much easier.
Try the all-in-one SocialDog solution to stay on top of Twitter’s metrics and achieve maximum success.

Sign up for a free trial of SocialDog Lite+