Understanding your Twitter account performance and presence is critical to your campaign success. Twitter Analytics provides data that helps you know your progress and the best way to boost your performance. Read on to learn how to get the most out of free Twitter Analytics.

Are Twitter Analytics Free?

Twitter Analytics is a free service provided to all Twitter users.

How to Check Twitter Analytics for Free

Twitter Analytics offers insights into your account performance and activity. It enables you to understand your best performing tweets, track your follower growth, and other insights. The data allow you to develop better strategies to grow your Twitter presence and performance. You can perform free Twitter analytics using the following ways.

Use Native Twitter Analytics

nativeTwitter Analytics lets you track your account performance. The free Twitter account analytics is available for both business and personal accounts. It provides key metrics such as impressions, retweets, engagement rate, follower gain or loss, etc.
To use Native Twitter Analytics:

• Log into your account
• Click “More”
• Click on “Creator Studio”
• Click “Analytics”

Another option is to log in to analytics.twitter.com with your Twitter account. The data is categorized into 4 sections: Home, Tweets, Conversion Tracking, and Videos.
If you can’t access the Twitter Analytics dashboard, your account might not meet Twitter rules, which include ensuring it is at least 14 days old.

Use a Free Twitter Analytics Tool

Free Twitter analytics tools offer basic information about follower growth, tweet performance, engagement rates, Tweet impressions, profile visits, and other metrics.
There are various tools you can use to perform free online Twitter analytics. For more accurate and reliable data, use free Twitter analytics software with the best features or a combination of several free online Twitter analytics tools.
Keep in mind that most free Twitter analytics tools offer fewer features than paid ones. To get more in-depth insights, you should use paid tools.

Types of Twitter Analytics

Understanding how to use Twitter Analytics can greatly improve your Twitter presence and campaign performance. Using native Twitter Analytics or free Twitter analytics apps, you can perform the following types of Twitter analytics.

Twitter Account Analytics

Twitter account analytics track your overall account performance. The Twitter analytics report shows your account’s performance regarding profile visits, tweet impressions, and follower gain/loss over a certain period.

Twitter Follower Analytics

Twitter follower analytics show you how your account is performing regarding its followers. It shows the number of followers you have gained and lost over a specified period. Free Twitter followers analytics can reveal your follower’s location, sentiments, and interests. This enables you to create content that resonates with them.
Depending on which Twitter analytics tool you choose, you can view trends in your number of followers. They not only let you know who followed and unfollowed you, some let you know how long they have followed you for.

Twitter Hashtag Analytics

Hashtags expand reach and drive engagement on Twitter. Free Twitter hashtag analytics helps you know which hashtags are used by your target audience, which provide the highest engagement rates, and the performance of your own hashtags. Used properly, these analytics can give insights into how often your users are talking about your brand, enabling you to measure your engagement rates.
Free Twitter hashtag analytics tools help you improve your hashtag performance and grow your brand.

Best Free Twitter Hashtag Analytics Tools

The following free tools can help you, depending on your needs.

All hashtag

All Hashtag allows you to create and analyze the top hashtags to use for your Twitter campaign. The tool helps you generate valuable hashtags you can copy and paste into your Twitter content. It lets you know the hashtag’s ranking and popularity to plan the best strategy for your Twitter campaign.
All Hashtag features a hashtag generator that creates top or live hashtags and guides on which ones are the best to use. The hashtag creator allows you to create personalized hashtags specific to your marketing strategy.
The tool provides data showing how your hashtags compare with the top-performing ones. In addition, All Hashtag provides hashtag recommendations, showing the percentage your hashtags are recommended compared to others in the same category.

Hashtags.org

Hashtags.org offers free Twitter analytics with an updated trend chart of the last 24 hours. It displays the top performing hashtags in your niche, allowing you to apply them in your campaign to boost your tweet’s performance. The tool provides a list of related hashtags and users of your selected hashtags. Hashtags.org also allows you to track hashtags depending on keywords and mentions.

TrackMyHashtag

TrackMyHashtag is a simple Twitter analytics tool that measures and analyzes your hashtags and allows you to make real-time decisions. The tool measures your Twitter hashtag campaign’s impressions, reach and engagement rate.
The tool provides a report with up-to-date data that offers in-depth insights into your hashtags’ exposure, reach, and impressions. You can also perform competition hashtag analytics to let you monitor your competition. With the tool, you can track the hashtags of your competitors and plan your Twitter campaign strategy accordingly.
TrackMyHashtag lets you track popular and trending hashtags related to your campaign. This enables you to analyze the performance metrics and apply the most popular hashtags to reach a larger audience. You can also use popular hashtags to get involved in trending conversations to create more awareness about your brand.

Best Free Twitter Follower Analytics Tools

Twitter follower analytics allow you to know how many followers you have gained or lost within a specified time and the duration they have followed you. Here are some of the tools you can use.

Foller.me

Foller.me provides valuable data on your followers and helps you analyze your competition. It’s a simple tool because all you do is enter your Twitter handle into the search bar and it shows the top hashtags associated with your profile. It features an info section with information about your followers, such as time zone, name, and follower ratio. You can also learn about their interests, connections, and the tweets they discuss most.

FollowerWonk

FollowerWonk helps you analyze Twitter activity to determine how to boost your Twitter exposure. With the tool, you can analyze your followers to know their location, when they tweet, and their interests. You can check Twitter user bios to find those who share your interests. It also enables you to track your followers based on biographical details, location, and their connections. FollowerWonk features great visualizations that allow you to compare your social graphs with your competition.

FollowerAudit

FollowerAudit offers AI-driven analytics that enable you to analyze Twitter followers, users you follow, and tweets of a specific user to determine your account performance. With the tool, you can check the time and date a particular user sent a tweet. You can analyze your followers based on their activity level and tweet count from the pie chart provided. FollowerAudit also lets you find the most popular and active followers.

What’s the Difference Between Free and Paid Twitter Tools?

One difference between free and paid Twitter tools is that the free tools allow you to perform Twitter analytics without any subscription. For the paid tools, you can choose a subscription you pay a certain amount to use them.
The other difference is that paid Twitter tools offer more features that allow you to perform a more in-depth analysis than the free ones.

Best Twitter Analytics Tools

You can use several Twitter analytics tools, but the most important thing is to choose one that offers accurate results that can help you understand and boost your account performance. You should also choose a tool based on your specific Twitter analytics needs. This is necessary because you may want only to analyze your Twitter account, followers, tweets, competition, or all of them. Here are the best Twitter analytics tools you can use.

SocialDog

SocialDog is a robust Twitter analytics tool that offers the most accurate results. It provides a reliable view of the trends in your followers with its follower acquisition analytics. You will find out who followed and those who unfollowed your account and the date it happened. SocialDog also allows you to understand your followers’ descriptions, interests, locations, and names. You also get insights on the duration they have followed you.
SocialDog helps you perform Tweet analytics by analyzing engagement such as likes, replies, and retweets. You will see all the retweets and likes by time and day of the week. In addition, the tool allows you to analyze the engagement of content featuring videos and images.
Long term analytics helps you understand your account performance over a specified period through the data displayed on the graphs on the dashboard.

SocialDog offers 4 plans.

• Lite: Free
• Lite+: $9/month
• Pro: $49/month
• Business: $99/month

Sign up for the 7-day free trial to try all the features.

Twitonomy

Twitonomy provides you with several ways to analyze your account and competition. To use the tool, you should sign in with your profile and provide your competition’s Twitter handles. It will show the most popular tweets, engagement rates, among others. You can quickly track all conversations on Twitter depending on users, keywords, or lists. Twitonomy provides the data in easy to understand statistics and graphs. With the tool, you will understand the location people have mentioned your tweets. This helps you know where your Twitter campaign has more impact.
Twitonomy offers 2 plans

• 1 month single payment: $19
• Monthly subscription: $19/month

TweetBinder

TweetBinder provides easy access to your account’s historical data and up-to-date hashtag monitoring. The tool features a Twitter follower tracking tool that enables you to monitor how your account has grown over time. Once your account is analyzed, the tool offers a visually attractive and complete report. The reports provide all the data you need to give you an overview of what you are analyzing. For instance, you will find out your followers, users talking about you and what they say.
TweetBinder also has a sentiment analysis option that helps you get insights into how people view your brand through their tweets and the emotions they attach to them. This option makes the tool offer a more qualitative analysis of your Twitter campaign.
TweetBinder offers 3 plans.

• Starter: $79.99 /month or $499.99 if billed yearly
• Advanced: $275.00 /month or $2,950.99 if billed yearly
• Enterprise: $1,299.99 /month or $10,095.00 if billed yearly

Benefit From an All-In-One Twitter Tool

Twitter analytics is necessary to help boost your account performance and presence. The analytics provide insights that make you determine your Twitter campaign progress. You can perform your overall account, follower, hashtag, competitor, and tweet analytics with paid tools that are better and offer more features/insight than the free ones.
For the most accurate data, you should use an all-in-one Twitter tool. SocialDog stands out from the rest of the tools with its simple to understand dashboard and robust Twitter analytic features. With the tool, you will know your follower growths and tweets performance. The data helps you plan how to boost your account presence.
Sign up for the SocialDog business free trial to enjoy all these benefits.