It’s no secret that Twitter has become an invaluable tool for marketers. One of the targets that matters to you is bringing more traffic to Twitter.
With 450 million active Twitter users every month, your best bet for reaching more people is to understand and target your top followers. They are the ones you can rely on to share your content.
With the right Twitter analytics tools, great insights are just a few clicks away – making it easier than ever to turn great plans into reality. Analytics tools uncover insights about your top followers, such as which topics engage them the most. You can use this data to craft content tailored to your top followers and watch your reach grow.
Read on to learn how to find your top followers, plus some helpful follower analytics tools to get actionable insights.

What are Twitter Follower Analytics?

Twitter follower analytics provide an easy way to keep tabs on your followers. They allows you to find out who unfollows you, what accounts you follow but doesn’t follow back, and get a snapshot of your following levels over time.
They can also give you valuable information about each follower’s location, age, interests, and more. Brand recognition, engagement, and targeting can all be improved by leveraging Twitter follower analytics.
Here are a few things it can help you with:

• Track engagement, impressions, and audience reach to analyze the growth and reach of your Twitter campaign.
• Identify topics, hashtags, keywords, and media your audience shares and likes in order to pinpoint content that resonates with them.
• Enhance your Twitter activities by analyzing the behavior of your followers.
• Analyze the demographics, interests, location, and activity differences between your followers and your competitors.
• Find influencers and collaborators who have large followings, know industry topics, and are credible and reputable.

What Does Top Follower Mean on Twitter Analytics?

The top follower is a metric in Twitter Analytics that shows you who has started following you in the past month (over the last 28 days) with the most followers. It can help identify influential accounts interested in your brand and potentially reach out to them for collaboration or promotion.
When you have many followers in common with another account, you likely belong to the same niche. Therefore, monitoring top follower metrics helps you identify partners for your next influencer marketing campaign.

Why You Should Know Your Most-Followed Twitter Followers

Knowing your most followed Twitter followers allows you to determine who among your followers has the largest and most active following. By identifying them, you can build meaningful relationships and maximize your impact and expand your social reach.
Here are a few reasons why you should know your most followed Twitter followers.

Boost your credibility

Having followers with a sizable and devoted following can show that your tweets and content have real value, proving to other users that your content is worth checking out. People are more likely to follow and engage with users that already have plenty of followers.

Enhance your authority

Following experts or influencers in your niche or industry can boost your Twitter authority. Make sure to keep these influential followers engaged by replying to their tweets, retweeting their content, and highlighting their achievements. Having authoritative followers increases trust and respect for an account.

Increase your organic reach

Engaging followers who share your content can help you gain exposure and reach on Twitter. Due to Twitter’s algorithm, high-follower accounts are more likely to show up in people’s timelines.

Engage in networking

You can build relationships and collaborations on Twitter by having followers who are relevant to your area of expertise. You can exchange ideas, seek feedback, market each other’s work, etc.
Utilize this data to create highly-targeted content that engages your top followers. On top of that, your top 3 most followed Twitter users can spread information, motivate action, and get your message out.

How to Find Your Top Followers With Twitter Analytics

A top follower on your list is a great indicator of successful marketing. And if they share your tweets, your following will expand faster. To really hone in on your top followers, take advantage of powerful analytics tools to track follower activity and engagement levels.
Keep an eye on your top followers at least once a month using Twitter Analytics – or more frequently if you have specific goals. Check out these 3 ways to find the top Twitter followers:

Twitter Analytics Dashboard on Desktop

Those with only a few followers can use this method to track their top followers. While it may take time, it is well worth the effort. All you have to do is click on “View all tweet activity” in the Twitter Analytics dashboard, which gives you a list of the top followers for each month.
After that, scroll down to see a monthly overview of your top stats, including your top followers. You can view more information about your followers’ interests, demographics, and behaviors in “Audiences” tab.

Twitter Analytics on Mobile

To check Twitter Analytics on your mobile app:

• Sign in to a Twitter app on your mobile device.
• Click on the tweet you want to see analytics for.
• Tap on View Tweet Activity to see metrics such as impressions, engagements, likes, retweets, and replies.

The mobile app shows you analytics for individual tweets, but not the full report of your top followers. For that, you will need a desktop browser or a tool like SocialDog’s mobile app.

Third-Party Twitter Tools

If you want to run a comprehensive user analysis, there is no better way to do it than by using third-party tools. These tools help you find fake followers, analyze your top followers, and offer tons of features, including scheduling tweets, monitoring mentions, analyzing competitors, and generating reports. Each tool differs in interface and functionality, so you may need to explore them all to find the right one.

Top 3 Free Twitter Follower Trackers

Here are the top 3 free Twitter follower trackers to help you monitor your followers:

Foller.me

Foller.me is a free Twitter follower tracker that gives you detailed statistics about your followers and lets you analyze your competitors. Just enter a username to see the available data. You can use this tool to find out how to interact with others on Twitter or to research influencers.
Price plan:

• Free

FollowerWonk

FollowerWonk gives you insight into your followers and connects you with new ones by analyzing your Twitter presence. A search tool allows you to find new customers or influencers to promote your brand or to make comparisons with your competitors’ Twitter profiles.
In addition to analyzing Twitter profiles, FollowerWonk lets you categorize followers by influence, activity status, age, and other factors.
Price plan:

• Connect: Free
• Target: $29/month
• Multitask: $79/month

FollowerAudit

FollowerAudit can run full audits on a Twitter account to verify its authenticity. You can use it to track your progress, measure campaign results, and compare audit results.
The best use of this tool is to identify influencers with genuine followers and choose the right advocates to represent your brand.
In addition, it tracks follower growth, analyzes follower profiles, identifies fake and unfollowed users, and decides which followers to keep.
Price plan:

Free
• Basic: $29/month
• Professional: $49/month
• Corporate: $79/month

Top 3 Twitter Tools for Follower Analytics

The native Twitter insights and free follower trackers offer a fair amount of information about your followers. However, they have their limits. Listed below are 3 Twitter Follower analytics tools that have developed strategies to extract this information and display it in a user-friendly manner.

SocialDog

SocialDog provides Twitter follower analytics to boost your Twitter game. Its comprehensive dashboard shows you follower and tweet analytics at a glance.
With the follower analytics feature, you can enhance your relationship with your audience by tracking follower growth, retention rates, and follower-follower ratios. Advanced filtering of your following list helps you identify your top followers, most followed accounts, and more.
The “hidden list” and “keep list” options in SocialDog help you avoid following untrusted users again or accidentally unfollowing them trusted ones. You can discover trending hashtags using SocialDog’s hashtag analytics, which increases engagement. Twitter analytics reports can also be generated in CSV format. As it works on iOS and Android, you can use it on the go.
Price plan:

• Lite: Free
• Lite+: $12/month
• Pro: $59/month
• Business: $120/month

TweetBinder

TweetBinder is equipped with a feature for tracking Twitter followers and KPIs which give you a better understanding of how Twitter profiles have grown over time.
By grouping profiles into tags, you can view their follower growth quantitatively. Additionally, it notifies you via email or Discord whenever there is a significant loss of followers. The only drawback is that it comes with a learning curve due to its complicated user interface.
Price plan:

• Starter: $79.99/month
• Advanced: $275/month
• Enterprise: $1,299.99/month

Twitonomy

Twitonomy lets you perform a wide range of analyses. For instance, you can compare hashtags, tweets, retweets, and replies to get detailed insights into the people you follow and the people who follow you.
Its Followers Report feature gives you info on your followers’ engagement, location, and interests, which you can download in Excel or PDF. Moreover, Twitonomy allows you to track your follower growth over time, find out who hasn’t followed you back, and more.
Price plan:

• $20/month

This Twitter Tool Manages Your Followers and Much More

When it comes to creating your digital footprint, tracking your followers is critical. And engaging with the top Twitter followers without analytics is like shooting in the dark. With analytics, you can get a clear picture in order to create a strategy.
Twitter’s top followers can help you identify the most engaged users as well as better understand your audience. Thus, checking your top followers on Twitter on a regular basis can help you bring more value and improve your marketing efforts.
One of the best ways to check your top followers is by using SocialDog. It is a powerful Twitter analytics tool that lets you see a wealth of information about your followers, including your top followers on Twitter as well as hashtag analytics so you can engage with them better.

Sign up for the free trial of SocialDog’s Pro plan