Every social media account depends on the followers, views count and engagements to grow. After all, social media platforms are constantly changing and your account metrics are crucial to understand if your posting strategies are in sync with these changes.
This guide will help you gain insights on Twitter analytics and the best time to tweet in 2023.

What Does Twitter Analytics Say About The Best Time to Tweet

We all love Twitter to build our community and brand. It can be tempting to hit send on a tweet as soon as you write it, but the secret behind every successful Twitter account is the strategic timing of its posts. Tweet timing impacts the engagement, clicks, and follows you get, influencing your account’s credibility and reach.
Twitter Analytics displays the performance metrics of your account. The dashboard shows the impact of your social media strategy through various metrics like engagements, follower growth, and even the best time to tweet.

Does it Matter When You Post Online?

The Short answer? Yes.
The long answer is that Twitter allows users to control whether their feed is sorted according to popularity (Top-ranked tweets) or chronologically (Latest tweets).
To gain more traction on a reverse-chronological feed, you need to know when most of your followers are active. For this, you have to learn how to use Twitter analytics and utilize it to create growth strategies.
Twitter analytics updates its data once every 24 hours. The insights are reflected across a 28-day period, so you can monitor your account’s monthly performance and plan your Twitter posts accordingly.

When is the Best Time to Tweet?

Twitter had 556 million active users in January 2023, making it one of the best platforms to grow your personal brand and reach your ideal clients]. To maximize reach, Twitter launched the Media studio platform for managing, measuring, and monetizing your Twitter content. Its Timing is Everything tool is the holy grail for marketers to identify the best time to tweet.
Having your tweets scheduled at specific times also helps in building daily productive routines with efficient calendar management.

When to Tweet in PST and EST?

Based on multiple research reports, the best time to tweet is during:
General office commute time
Lunch hours
Weekdays
As you can see, it’s best to tweet on typical work days, as the majority of people do personal things on weekends.
This is an average timeframe within which you should ideally schedule your tweets. If you’re following different timezones, then the best time to post on Twitter EST is 12 PM to 1 PM. On the other hand, the best time to post on Twitter PST is 8 AM to 9 AM.
The worldwide average of most activity on Twitter is from 11 AM to 1 PM, every day. This can vary largely from one geographic location to another.

When to Tweet Each Day of the Week?

For best engagement metrics, every Twitter user should keenly observe their Twitter Analytics to find the best time to tweet. But if you are just getting started or are looking for the best average time of tweeting, you can follow the results of this study.
Best time to post on Twitter on Monday: 8 AM to 4 PM EST
Best time to post on Twitter on Tuesday: 9 AM to 4 PM EST
Best time to post on Twitter on Wednesday: 8 AM to 3 PM EST
Best time to post on Twitter on Thursday: 9 AM to 12 PM EST
Best time to post on Twitter on Friday: 8 AM to 1 PM EST
Best time to post on Twitter on Saturday: 9 AM to 10 PM EST
Best time to post on Twitter on Sunday: 9 AM to 12 PM EST

What is the Best Day to Tweet?

As a general rule of thumb, Friday is the best day to tweet. Many people are already getting into weekend mode, and they spend time on Twitter looking for fun and engagement.

What is the Worst Day to Tweet?

The worst day to tweet is typically Sunday. People are focused on getting some rest and finishing tasks they couldn’t complete throughout the week. Engagement on Twitter is almost always low on Sunday, regardless of the time zone.
Keep in mind that these are generalized days and times, and do not necessarily consider the various factors related to specific Twitter accounts. If you’re scheduling your content, the best way is to refer to your Twitter Analytics, and then schedule tweets at the best time to tweet for peak engagement.

How to Schedule Tweets

You cannot always be available during the most engaging days and hours. Scheduling your tweets ensures frequent activity and boosted engagement on your account.
A few benefits of scheduling your tweets are:
Scheduling tweets beforehand saves time.
It ensures consistency on Twitter.
You can continue to build a social media presence while tending to other priorities.
Timing is everything, so you can tweet at the best time with a scheduling tool.
Fortunately, there are plenty of ways to schedule tweets.

Use the Twitter Website

You can schedule promotional and organic tweets right from the Twitter website. Follow these steps to schedule a tweet on Twitter:
Visit ads.twitter.com.
Go to “Creatives” > “Tweets” from the top panel.
Click on “New Tweet” and type your content, adding photos, videos, or GIFs.
If you want to share an organic tweet, unselect the “Promoted-only” checkbox.
Once you’re done, click on the drop-down menu next to “Tweet”.
Choose “Schedule”.
Select your preferred date and time for the tweet to go live.

Use TweetDeck

Twitter offers advanced features with TweetDeck that are ideal for marketers and individuals who want to customize their Twitter experience.
To schedule your tweets in advance through TweetDeck, follow these steps:
Sign in to your TweetDeck account and select “Tweet”.
Make sure you’re logged in to the Twitter account you want to post from.
Write your content and attach any multimedia files, as required.
Click on “Schedule Tweet”.
Pick the day and time.
Click on “Schedule Tweet at (date/time)”.

Use a Third-Party App

Another way to schedule your tweets is by using third-party apps. These apps provide advanced management tools in one place, but differ in what they offer. Make sure you choose a Twitter app that lets you schedule tweets. SocialDog is one of the most reliable third-party apps to schedule your tweets, whether you’re an individual, small business, or large company.
Third-party apps like SocialDog offer different tools to maximize the potential of your Twitter account. From checking when most followers interact with your posts to finding the best time to tweet, there are plenty of data charts available on the dashboard.
By understanding these metrics, you can ace your Twitter marketing strategy using a third-party app.

Use SocialDog to Find Your Best Time to Tweet

Every successful social media marketer needs engagement tracking and analytics tools to find out what works best for their brand. Twitter analytics can help marketers and individuals identify patterns and trends in their tweets, and offer straightforward, actionable data.
That’s where SocialDog comes in. This all-in-one Twitter marketing tool takes care of data analytics, account management, and automation for your social media profile. You can also remove all the guesswork from knowing the best time to tweet and find simple-to-understand tweet analytics based on the time of day.

Best Time for Replies

Once you crack the best time to tweet, you have to focus on the best time for replies. Usually, people see tweets and respond to them from 11 PM to 5 AM with most engagement and replies between 2 AM to 3 AM. This is probably because many people who are awake at night, tend to scroll through social media.

Best Time for Retweets

If your Twitter game is going strong, you can start improving your reach with retweets. According to research, tweets sent at 9 PM tend to get the most retweets. This again validates the theory that most people scroll through social media after a long day at work, and retweets soar high at night.

Best Time for Likes

While it depends on your audience, people commonly like tweets sent between 8 AM to 10 AM and 6 PM to 9 PM. These time slots are close to working hours, which means many people scroll through their feeds and go about liking posts without really engaging during work hours.

Best Time for Engagement

For best engagement metrics, you should either post early in the morning from 7 AM to 9 AM, or late in the evening from 8 PM to 11 PM. The early morning time gathers engagement from people commuting to their workplaces. The nighttime is ideal for those who are back from their day’s work and are using social media apps to relax.

Schedule Your Tweets With a Powerful Twitter Tool

To schedule your tweets with a Twitter marketing tool, you can trust the judgment of 1 million others and choose SocialDog.
SocialDog goes beyond the native Twitter Analytics dashboard to visualize data that native Twitter Analytics doesn’t display. It gives your profile an edge to widen your reach, grow followers, and increase engagement through keywords. You can also generate reports on your Twitter performance for better internal operations.
It’s time to unlock the potential of your best Twitter game with the free trial of the SocialDog Pro Plan!