Twitter Analytics is your data mine to design the best growth strategies on Twitter. Leverage its full potential by connecting Twitter Analytics to Google Data Studio with the help of our detailed walkthrough.

Why is Data Visualization in Twitter Data Analytics Important?

From maps to graphs, data visualization simplifies complex data. This comes in handy when you’re overloaded with vast amount of data on social media.
Most marketers and individuals use Twitter data analytics to dive deeper into the performance of their Twitter posts and campaigns. Several metrics are available on the Twitter Analytics page, but which of these help you measure your audience? Which data set reveals your sales impact the best? That’s where things get complicated.

Data visualization in Twitter data analytics is vital to:
Get comprehensive insights that make data more meaningful and relevant
Create data-driven success strategies
Make data-based decisions
Add credibility to your brand storytelling with facts and figures
Repurpose versatile data as needed

Google Analytics Studio is a powerhouse of data that gathers insights into how the audience interacts with your online accounts. What’s the best way to comprehend this pool of data for your Twitter account? Simply merge Google Data Studio with Twitter Analytics and turn the daunting numbers into visually pleasing, easy-to-understand dashboards and reports.

Is Looker Studio the Same as Google Data Studio?

A common question among marketers and business owners is whether Looker Studio and Google Data Studio are the same.
In short: yes. Since April 2022, Looker Studio is integrated with Google Data Studio to offer a complete package of complementary services. In December 2022, Google officially rebranded “Google Data Studio” to “Looker Studio.”
Looker came in with its advanced business analytics that seamlessly integrated with Google Data Studio’s self-serve BI solution to create the Looker Studio.

The Benefits of Using Looker Studio for Twitter Analytics

Looker Studio (formerly known as Google Data Studio) is a free data visualization tool that can link to hundreds of different data sources across the internet – including Twitter Analytics. It can easily automate Twitter analytics and create customized dashboards to display key metrics like tweet impressions, engagement, and audience demographics.
Think of it this way, Twitter Analytics provides valuable insights into social media performance, while Looker Studio offers powerful data visualization and analytics capabilities. Integrating these two platforms can unlock multiple opportunities to optimize your Twitter presence.
Looker Studio or Google Data Studio works with Twitter Analytics to bridge the gap between data sets and create a powerful digital reporting platform.

Here are some benefits of using Google Analytics for your Twitter strategy:
You can generate and customize interactive dashboards and reports on various metrics available on Twitter Analytics. The dashboard is thoroughly customizable based on metrics, data sets, and KPIs relevant to your strategy.
Integrating Looker (Google Data) Studio and Twitter Analytics eliminates the need for manual data collection to update reports. This gives you more time to focus on meaningful data analysis.
Looker Studio offers quick collaboration features to share reports, data, and insights across teams, stakeholders, and clients with an easy-to-learn user interface.
The efficient data visualization in Looker Studio makes it easy to note the trends in your Twitter profile and identify areas that need optimization.
The advanced features can help automate Twitter analytics while extracting more comprehensive insights to maximize your ROI from Twitter.
Looker Studio generates meaningful, customizable, and shareable visualizations with a few clicks that can reflect your Twitter growth journey.
You can integrate Looker Studio with all other social media platforms and their analytics tools to get a holistic view of social media marketing performance.

Connecting Twitter Analytics to Looker Studio

Now that you know the benefits of automating Twitter analytics with the help of Looker Studio, it’s time to explore different methods of connecting Twitter Analytics and Looker Studio.

Upload CSV files to Looker Studio

If you don’t want real-time data analysis, it’s best to schedule data exports from Twitter Analytics to Looker Studio. Twitter Analytics can export all the data in formats like CSV or JSON. You can periodically import this data to get time-sensitive analytics without real-time monitoring.
To access Twitter Analytics on a computer, visit the homepage of Twitter. At the bottom of the left-side menu, click More > Creator Studio > Analytics.
From the Analytics Home page, choose “Tweets” from the top menu to see your tweet activity.

On the top-right, there are two drop-down buttons. Pick a date range with the first button. With the second button, choose whether to export data based on days or tweets.
You can export this data as a CSV file, then simply upload it to Looker Studio for in-depth data analysis.

Use the Twitter API

One of the most robust approaches to connecting Twitter Analytics with Looker Studio is through direct API (Application Programming Interfaces) integration.
Twitter provides a comprehensive set of APIs that allow developers to access various data points, including tweets, followers, engagements, impressions, and more. By leveraging these APIs, organizations can retrieve real-time or historical data and analyze it using Looker Studio’s advanced visualization tools.
To use the Twitter API, you need a Twitter developer account to get API credentials, API keys, and access tokens. Once you gather all the necessary credentials, you can raise a request to fetch specific data from Twitter Analytics. This raw data can require cleaning, structuring, and aggregating to focus on particular segments.
Connect this data with Looker Studio to make the best out of the Google Data Studio API integration and build insightful dashboards, reports, and visualizations.

Looker Studio’s powerful visualization tools allow you to:
Explore the data
Create interactive charts, graphs, and tables
Gain deep insights into your Twitter performance.

You can analyze engagement trends, monitor follower growth, track hashtag performance, or compare the success of different campaigns or content types. Looker Studio also enables you to automate and schedule data refreshes, ensuring that your dashboards and reports are always up-to-date with the latest Twitter Analytics data. This automation eliminates the need for manual data updates and enables real-time analytics.
However, it’s important to note that direct API integration requires technical expertise or developer resources to set up and maintain the integration.

Use Third-Party Tools

Another common way to connect Twitter Analytics to Google Data Studio is with third-party tools. These integration tools bridge Twitter Analytics and Looker Studio, providing pre-built connectors or workflows to streamline the integration process.
If you’re a non-technical user, you’ll find the third-party tools easier to set up and integrate Twitter Analytics with Google Data Studio. These tools eliminate the need for extensive coding or development efforts.

Some ways in which third-party tools make the integration smoother are:
The pre-built connectors available in these tools are specifically designed to connect Twitter Analytics and Looker Studio.
These tools keep the workflow smoother by allowing easier data processing and loading the transformed data into Looker Studio.
You can quickly sync data between Twitter Analytics and Looker Studio, ensuring accurate data transfer. If there’s any change in the data structure in one platform, it instantly syncs with the other.
Third-party tools let you keep track of the integration process, so it’s easier to avoid data inconsistencies and error handling.
The features vary from one tool to another, so do your research before investing in any third-party tool.

How to Manually Connect Twitter Analytics to Looker Studio

Looker Studio can take your Twitter Analytics data to the next level with beautiful visualizations. You can leverage this integration of Twitter Analytics and Google Data Studio to generate attractive reports and instantly share them on social media with your followers and stakeholders.
For this, you need to connect Twitter Analytics with Google Data Studio by the following steps:

Export Twitter Data Analytics

The first step is to export a CSV file of all user data from Twitter Analytics. We’ve previously discussed the steps to download a CSV file from Twitter Analytics.
You can download the data for only one month at a time. If you need to generate reports spanning multiple months, you need to download the CSV file for each month separately.

Upload Twitter Data to Looker Studio

The bad news about connecting Twitter Analytics with Google Data Studio is that you can’t directly link them – which is why you need to manually connect them.
After downloading your Twitter data, it’s time to get it into Google’s Looker Studio. Any Google tool can help you with this but Google Sheets is probably your best choice.
Create a new Google Sheet and copy-and-paste the data from the existing CSV file.
In this step, you can easily combine the data from multiple months to create a consolidated spreadsheet.
Make sure your Looked Studio account is up and running.
Finally, open Looker Studio and click on the “Create” button on the left-hand side.

Click on “Data Source” to proceed.
From the available Google Connectors, choose Google Sheets.

Here you can see all your spreadsheets. Choose the one with your Twitter data and click on “Connect.”

Create and Format Your Report

Once your Twitter Analytics data is available on Google Data Studio, click at “Create Report” button at the top-right.
Exit this window and start creating a new report. Pick a template, and now you can see your Twitter data available as a data source.
You have now successfully created your report.
Here, you can change the metrics and generate as many visualizations as desired. Format the report to make it more readable by adding graphs and charts. Looker Studio is highly customizable, so you can analyze data to generate multiple valuable insights.
If you need more in-depth data, you can also use Google’s URL builder for your tweets and get UTM data in Google Analytics.

Share Your Report

Now that you’ve successfully formatted your report, it’s ready for sharing with everyone.
Simply click the “Share” button on the top-right side and add the email addresses of everyone you wish to share the report with.

Combine Looker Studio With a Powerful Twitter Analytics Tool

If you want to build your Twitter profile with a data-focused approach, Looker Studio is the one-stop solution that works smoothly with Twitter Analytics. It unlocks the potential of your personalized data without any limits.

Having the data only gets you halfway to your goal. Now, you need to act on it. SocialDog helps you streamline your operations and become more efficient while increasing your Twitter engagement.
You can check out SocialDog’s Pro Plan with a 7-day free trial to take your Twitter game up a notch. It’s a simple tool with premium Twitter management features like scheduling tweets, advanced follow management, keyword monitoring, and follower acquisition analytics.
Add SocialDog to your toolkit with Twitter Analytics and Looker Studio to build and grow your Twitter empire.