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【SocialDog】Essential tools for X (Twitter) marketing

Top Reasons to Use Twitter Tools For Improved Engagement

X (Twitter) MarketingPosted on:2023/7/25 Update date :2024/1/15

Managing a Twitter campaign can feel daunting at first, but with the right tools, you can do it more efficiently. You can use different tools based on the task you want to perform. Read on to learn how Twitter tools can help achieve your campaign goals.

What is a Twitter Tool?

A Twitter tool is an application that helps you manage your account. These Twitter helpers may include a wide range of functions or specialize in areas such as post-scheduling, publishing, posting, analyzing, marketing, audience insights and demographics, brand identity and management, and others. Therefore it’s best to choose a tool based on your specific needs.

What are the Benefits of Using a Twitter Tool?

With more than 450 million active users, Twitter is one of the most competitive platforms. Celebrities, influencers, brands and others promote themselves or their products on the platform. Growing your profile in this competitive platform can be challenging, but is made easier with the right tools. Here are some benefits of using a Twitter tool to manage your account.

Increase Twitter Followers and Reach

The best Twitter growth tool lets you optimize your profile and get new and active followers. They have features that allow you to engage with your followers and audience. They also help attract active followers and target audiences more accurately.
With Twitter follower tools, you can follow and unfollow automatically, comment, like, block or white list followers.

Schedule Tweets in Advanced

Posting tweets in advance when your audience is online leads to more engagement. Twitter tools help you schedule tweets to increase productivity, convenience, consistency, and allow your tweets to work for you 24/7.
The tools help you increase your tweeting speed; by letting you schedule several tweets quickly and reach many users. You can add several tweets to your queue and set them to post at intervals throughout the day or week. They also let you schedule recurring tweets to simplify your productivity and planning.

Gather Audience Insights and Demographics

The tools help target your audience based on several parameters such as demographics, interests, followers and other variables. They have features that offer valuable insights about your Twitter audience, those who engage with your tweets, and followers.
Features may offer aggregate details on your audience’s lifestyles, demographics, interests and purchasing behaviors. With such data it becomes easy to identify new and relevant accounts to have a more targeted campaign.

Customer Relations and Audience Engagement

Having good customer relations and improved audience engagement help boost your campaign. Twitter tools will enable you to post at the right time when most of your audiences are online, leading to improved engagement.
An all-in-one Twitter management tool allows you to track several topics, accounts, mentions and hashtags in a single platform. This helps keep you up-to-date on popular topics and get involved in conversations.
Some of these tools have features that let you host Twitter chats where you can talk directly to your audience. They enable you to have video conversations by sending invites with hashtags to your audience through audio, text and video.
These tools also tip you off when people are discussing your business. You can respond immediately, leading to improved customer relationships and engagement.

Brand Identity and Reputation Management

Using the right Twitter tools helps you improve your reputation and boost your brand identity. The tools allow you to analyze and optimize your online presence by giving insights into your audience and letting you get new users to connect with.
Advanced algorithms help boost your profile, create a Twitter community, and build a reputable brand. You can also use the advanced search tool to find the right users, such as new influencers and customers, to boost your brand.
Search tools let you compare profiles to assess your progress compared to your competitors. Some tools offer Twitter profile analysis that enables you to segment and classify your users into groups such as inactive, influential, and more.

12 Different Types of Twitter Tools

There are several free and paid tools to choose from. With tools to manage followers, perform Twitter analytics, gain audience insights, and more, here are the various types of tools available.

Twitter Clients

There are Twitter tools that allow you to access your account without using the Official Twitter app or browser. With the tools, you can perform all activities, such as tweeting, following and unfollowing, viewing tweets, and others, just like you do on your account. However, most are no longer available with Twitter’s new API policy, which banned all third-party Twitter client tools. Some of the free tools are now available with a subscription. For example, TweetDeck was a free tool but was rebranded to “XPro” and cost money.

Tweet Scheduling Tools

Tweet scheduling tools automate the process of posting content on your account. They help make your account active and allow you to schedule tweets in advance without real-time involvement.
Simply create a post, choose the date and time you want them posted. Some tools identify the most appropriate time to post based on the time your followers are online, improving your ROI.

Twitter Marketing Tools

Tools for Twitter marketing help you keep consistency in your campaign. The tools enable you to bulk schedule, monitor, and personalize tweets before sharing them with your target audience. With the tools, you can mention other profiles while creating your posts to attain more reach.
These marketing tools can offer deeper insights into your account performance. This analysis enables you to understand the conversion rates and helps you keep an eye on relevant trends to incorporate them into your posts to boost your campaign reach.

Tools for Twitter Analytics

Twitter analytics tools provide a clear picture of your campaign based on account performance. You can track vital Twitter metrics such as brand mentions, competitor insights, follower insights, profile visits and posts with the most engagement.
You will also understand the topics and hashtags your followers are talking about. This helps improve your new posts by leveraging data based on what your followers find most engaging.

Twitter Growth Tools

These tools can help build your profile from scratch and grow your following without breaking Twitter’s rules. Whether you want to create more relevant posts, increase reach and engagement, or manage your follower ratio, the tools can help you.

Audience Demographics Tools

Audience demographics tools help you gain more understanding of your followers to create content resonating with them and build a strong relationship with them. They provide information on your followers, including their behavior, bio, interests, lifestyle information, age, location and others.

Follow/Unfollow Tools for Twitter

Follow/Unfollow tools for Twitter help ensure you’re following the right accounts.. They have filters that enable you to find spammers, non-followers, fake and inactive accounts. The tools make it easier to unfollow multiple accounts to save time and help attain an ideal follow/unfollow ratio that helps boost your account performance.

Twitter Hashtag Tools

Twitter hashtag tools help users improve their hashtag mentions, interactions and engagement. These tools have hashtag analysis features that let you determine the best hashtags to apply in your campaign.
You can track hashtags and get a detailed hashtag analytics report that enables you to know the impact the hashtags have on your campaign.

Tools for Twitter Threads

Tools for Twitter threads allow you to create longer and more detailed messages across multiple posts. You can create then preview your threads, then choose when to send them. In addition, the tools will enable you to analyze your threads’ performance in one platform.

Tools for Twitter Trends

Tools for Twitter trends track popular topics on the platform. They help you understand what is trending, the top hashtags, and the topics that are getting more attention.
They highlight how the most popular inks and topics that influencers post about. With this knowledge, you create more relevant posts to customize your campaign strategy and engage users by joining the conversation.

AI Tools for Twitter

AI tools for Twitter make it easy for users to increase their following, improve engagement, and create and publish posts and threads with artificial intelligence-driven aids and robust analytics.
The tools help by automatically creating posts that are easy to notice. A.I systems can help generate tweets, start viral campaigns, send targeted DMs, and even send smart replies. These tools have intuitive user interfaces and vast artificial intelligence technologies that help users perform tasks with a few clicks.

Twitter Search Tools

Twitter search tools let you search posts or threads by specific search terms, profiles, bios, or other terms based on what you are looking for. One of the main features of the tools is that they help users identify common followers among different accounts. This helps identify users with shared affiliations, interests or connections, thus allowing you to discover a more targeted audience.

Do Twitter Tools Cost Money?

Based on the features provided, you will find both paid and free tools. Some tools are 100% free, some are freemium, and some require a paid subscription. Most paid tools offer a free-trial period for users, to try all the premium features first.

Free Twitter Tools

These are tools you use without any subscriptions, with all the features available to users for free. One of the shortcomings of the free Twitter tools is that they don’t have a lot of advanced features to let you perform more complex Twitter management.

These tools come with more advanced features that allow you to perform more efficient and tailored account management. The prices differ based on the number of features available and their level of advancement. Most paid tools offer free trial for a certain period to allow users to test these features.

What to Look for in a Twitter Tool

Here are some factors to consider when looking for a Twitter tool for your campaign.

Features provided

When selecting a Twitter tool, you should choose the one that allows you to meet your campaign goals fast. The tool should have features based on your priority and preference. For example, if you want to schedule tweets, you need a tool with scheduling capabilities. If you’re going to moderate comments, you need a tool that lets you control all the comments under your posts, tackle bot, troll comments and spam.


Cost is a critical factor to consider when choosing a Twitter tool. The tools are available at different prices, so you should choose the one that matches your campaign’s budget. You can opt for the free tools if you are working on a limited budget.

Campaign strategy

It’s also important to choose a Twitter tool based on your campaign goal. For instance, if you want to manage your other social media sites along with Twitter, you need a tool that allows integration with those platforms for easier management.

Adherence to regulations

You should use a Twitter tool that adheres to Twitter regulations. This ensures your account isn’t flagged or suspended for breaching Twitter policies.

Conclusion: Manage Your Twitter with a Powerful All-in-one Tool

For efficient Twitter management, use a powerful all-in-one tool to perform all tasks in a single platform. SocialDog helps with all your campaign needs, including analytics, automation, and follower management. The tool lets you streamline all your operations, get more efficient and boost your engagement by communicating efficiently with your audience.
SocialDog lets you perform in-depth account analytics to understand your account status, create effective contest tweets, and gather participant data. Its tweet management feature allows you to schedule tweets and threads to be posted at a specific time.
With its simple user interface, you can use it without any challenges, even if you are a beginner.

All-in-one tool for Twitter marketing


SocialDog has contributed to growing the followers of accounts of both companies and individuals. A range of features are provided to help you efficiently increase followers.

Written by


SocialDog Editorial Department

SocialDog is an all-in-one Twitter marketing tool. With over 700,000 accounts, it has the most users of any social media marketing tool in Japan*.
SocialDog publishes useful information based on their knowledge and experience gained through creating a Twitter marketing tool.
* Based on a study by Japan Marketing Research Organization, Inc. undertaken in February 2021.

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