Twitter, now X, is not just another social media platform. It is the source of information, news, events and much more for its 400 million users. If you’re looking for a place to carry out effective online marketing to grow your brand, Twitter is the best place to start. Relying just on Twitter’s built-in features can be restrictive, especially if you want to build a large audience. You need Twitter tools to achieve your social media goals.
This guide looks at the best Twitter tools for marketing and brand building on Twitter, or X.

How to Find the Best Twitter Tool to Match Your Needs

If you search for the best Twitter tools on Google, countless search results (and ads) will come up. It’s easy to feel overwhelmed in this sea of information.
So how can you find the best Twitter tool to boost your marketing results?
Here are some easy-to-follow tips:
Trust other users and genuine product reviews.
Don’t look for free products. Think of investing in something that gives you equivalent or better returns.
Note down your needs and find the tool that caters to all of them. No compromises here.

What Do You Want to Achieve With a Twitter Tool?

To simplify your Twitter tool search, it’s important to understand why you require these tools. What are you trying to achieve with the best Twitter tools?
The most common goals for brand marketers around the globe are:

Save Time

As marketers you have a lot on your plate. You want to establish your brand while looking after multiple other tasks. So, you need the best Twitter app that saves your time.
Investing in this tool should automate repetitive tasks to reduce your time commitment.

Grow Your Audience

Growing your audience on Twitter is synonymous to growing your business. You can use free Twitter tools to grow your network and attract more eyeballs to what your business does best.
You can also identify potential brand influencers who can direct traffic to your website through the Twitter app (iOS and Android).

Monitor Your Twitter Performance

Tracking your Twitter metrics is indispensable to creating an effective growth strategy. When conducting your Twitter tool search, consider tools that track not only your account, but your those of your competitors as well.
Keep track of all brand mentions and tweets that historically have most engagement on your social media. In-depth Twitter performance monitoring gives you a leverage over the competition, and lets you create content that resonates with your audience.

Increase Engagement

When you start drawing attention from the audience, it’s time to create relatable content. The best Twitter tools can come in handy to increase engagement with features like instant response and scheduled Tweets.
The best Twitter app makes sure that your brand is actively engaging on Twitter, even if you’re off the grid.

Manage Customer Relations

Twitter has become a great platform for brands to communicate with their customers directly. Instant problem resolution on Twitter is seen as the hallmark of a good brand.
With the help of the best Twitter tools, you can boost your customer relations by being present 24×7.

Monitor Trends

You can’t ace the Twitter game if you’re only focused on brand building. It’s vital to monitor trends closely and include them in your content to appear on trending search results.
Use the best Twitter tools to always stay on top of all trends. This also increases your chance to go viral and gather public attention.

Competitor Analysis

An underrated benefit of using third-party Twitter tools is getting insider info on your competitors. The platform is transparent when it comes to metrics. Tools can help you track what conversations your competitors are a part of, what keywords and hashtags they frequently use, and how often they engage with popular influencers in their niche.
Utilize the best Twitter app for competitor analysis to decode their marketing strategies. Beat them at their game and become the best at brand building by improving your content.

Which Platform(s) Do You Use for Twitter?

Another important consideration before picking the best Twitter tool is knowing which platforms you use for Twitter.
There can be different rankings for the best Twitter app in iOS, the best Twitter app for Mac, the best Twitter app for Android, the best Twitter app for Windows, and the best Twitter app for iPad.
More importantly, you want to make sure the tool works on your device.
Keep your operating system in mind, as we dive deeper into the 7 best Twitter tools to pick in 2023.

The 7 Best Twitter Tools

To help you reach your social media goals, here are the best twitter tools you need in 2023.

SocialDog: Best All-in-one Twitter Tool

If you’ve been growing your Twitter following for a while, you may already be familiar with SocialDog’s powerful features for Twitter management. SocialDog is a one-stop tool that can handle all your Twitter marketing needs including profile management, automation, and analytics tracking.
Its services are diversified to cater to businesses of all scales. Whether you need to schedule your tweets, boost engagement, or check all performance metrics in one place, SocialDog delivers.

The top features of SocialDog are:
Unlimited tweets scheduling supported
Advanced tweet scheduling for better control on tweet parameters
Social listening features to keep up with brand mentions
10 keyword monitors to stay on top of trending posts with relevant keywords
Advanced follow management to supervise a professional online presence
Analytics available from account creation period to monitor growth patterns effectively
Follower acquisition analytics
Tweet analytics to help boost engagement and reach
Multi-user management for large teams and multiple managers
CSV download available to keep your data secure in one place
Pro-tip: If you’re a large organization looking for the best Twitter management tool, consider upgrading to SocialDog’s Business plan. The Pro edition is best for small teams and growing businesses.

XPro (Formerly TweetDeck): Best Twitter Client

The next recommendation for your Twitter tool search is XPro. The Twitter management tool formerly known as TweetDeck can help you seamlessly manage business profiles and interact with your communities.
Using XPro is like using a native Twitter client to schedule and monitor your posts, and view your activities in a unified dashboard. You can use it to manage multiple profiles from the same screen.

The primary features of XPro are:
It offers a browser-based interface, so you can access it from all platforms
Multiple account management where you can set one account as the default
Keep track of all tweets, messages, and DMs in one place
Share the same tweet from multiple accounts simultaneously
If you’re a content marketer looking for a reliable Twitter tool, XPro should have a spot in your considerations.

Followerwonk: Best Twitter Follower Tool

Followerwonk is for the brand managers struggling to grow their follower base.
This Twitter management tool can help you find influencers in your domain and attract potential followers. Influencer marketing is on a boom, so this tool can take your marketing to the next level. It offers an advanced search tool to segment Twitter users based on their follower count, engagement, activities, and age.

The key features of Followerwonk include:
Search the Twitter bios of your followers
Identify and block fake followers
Track follower growth
Compare Twitter accounts
Access detailed Twitter analytics of other accounts
Track accounts engaging with your content, or spamming your profile
Followerwonk is an ideal free Twitter tool to reach out to your specific target audience. This tool comes with limited features for free, but you can get the paid Pro version for full access.

Keyhole: Best Twitter Analytics Tool

Keyhole intends to reduce the manual hustle of social media management by measuring real-time performance metrics of every campaign.
It is the best Twitter tool for monitoring hashtag data with its real-time dashboards.

The main features of Keyhole are:
Data-driven social media decision-making by monitoring audience engagement
Competition tracking to have a leverage on them
Discover social media influencers and analyze reports on their ROI
Keep up with latest trends on Twitter
Conduct market research to build a cohesive social media strategy
This tool is not separately available for Twitter and includes multiple platforms, so it’s on the pricier side.

Hootsuite: Best Twitter Tool for Audience Engagement

If you’ve nailed the other aspects of Twitter management but need support with audience engagement, Hootsuite is for you. It is a Twitter management tool that allows you to reach more Twitter accounts and create better content.
Hootsuite is heavily invested in catching the trends hot and leveraging them to grow your business.

The top features of Hootsuite include:
Unlimited posting and scheduling
Social content calendar you can share with your team
Content discovery streams
Canva integration for cool designs
Grammarly writing suggestions
Stock photo library
Hashtag suggestions
Customer service management
Performance analytics
Hootsuite offers a month-long free trial for all their plans, including a custom plan for enterprises.

Twitonomy: Best Twitter Tool for Competitor Analysis

Twitonomy is a goldmine for you if you need an edge over your competitors.
The Twitter management and analytics tool offers comparative data analysis of your competitors and their social media strategy. Aside from this, the common features of Twitonomy include tweet scheduling, keyword and hashtag tracking, and exporting data and reports.

Other features which Twitonomy excels in, are:
Valuable insights on your competitors’ hashtag and platform analysis
Follower management
Social media customer service and management facilities
Retweets and user mentions of the competition
Downloadable data and reports
Most of their top-performing features are concentrated on competition, so we rank it as the best Twitter tool to grow more than your competitors.

What’s the Difference Between Paid and Free Twitter Tools?

It can get tricky to decide whether you need the paid version of free twitter tools.
Most of the best Twitter apps offer a free trial of their premium versions, and the functionalities are the same. The real question is: how long can you enjoy the benefits?
The answer varies from tool to tool, but paid versions obviously offer more expansive features than their free alternatives. You can leverage permium features for as long as you pay, but the free trials are mostly limited to a few days.
If you’re looking for an all-inclusive free Twitter tool, we recommend the free trial of SocialDog’s Pro version. You’ll get 7 days to explore the tool, leverage all of its exclusive Pro features, and decide if you want to pay to keep enjoying the benefits.

Conclusion: Start With an All-in-one Twitter Tool

Whether you’re a seasoned professional or just beginning, an all-in-one Twitter tool is the easiest way to boost your Twitter marketing.
SocialDog is the go-to free Twitter tool for brand managers and marketers across industries. You can streamline your operations and increase your engagement right from the free trial. Elevate your Twitter strategies with the best Twitter tool and be unbeatable with SocialDog.
To get the enhanced features free for 7 days, sign up for SocialDog Pro plan’s 7-day free trial right away!